How Drive lah launched 14 successful promotional campaigns in three months

Drive lah is a car rental and car-sharing company based in Singapore. Starting in late 2019, the company managed to establish its position as the country's most prominent peer-to-peer car rental business. The Drive lah success in Singapore resulted in concrete plans to venture into Malaysia and Hong Kong in the coming months.

Drive lah relies on a peer-to-peer model, which means that the company doesn't own a car fleet, but its role is to build and maintain the platform connecting car owners with car renters. As of 2022, more than 2,000 active hosts on Drive lah share their cars with thousands of customers every day.

• Educating people about a peer-to-peer car rental model.
• Creating discount vouchers and coupon codes to attract potential customers.

Our company appeared in a Singaporean market with a not-known before proposition. Carsharing was, of course, a familiar topic for people in Singapore, but a peer-to-peer model was quite a novelty. So then, the first thing to do was educate people about our business model and encourage them to give Drive lah a chance.

The best way to showcase the benefits of participating in peer-to-peer car-sharing was to create discount vouchers and coupon codes. Drive lah needed its brand awareness to grow. Considering the customer mentality in Singapore, there's no better way to convince people to a whole new service than a substantial discount.

Before finding Voucherify, Drive lah worked with another promotion engine, but the service shut down soon after, and the Drive lah team was forced to find a new solution that would fit their needs.

‍We needed all kinds of vouchers to be available – our goal was to find perfect promotions for future customers. With Voucherify, we can experiment with discounts and coupons freely.