Modern loyalty starts with better incentives
Voucherify is the Incentive Optimization Engine that helps you move from static discounts to always-on experimentation that drives revenue, repurchase, and smarter growth.
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Incentives-as-usualkills growth
Don't start with points
Start with the right incentive at the right time for the right customer. Trigger offers based on behavior and timing because that’s what actually moves the needle.
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Let behavior, not dates, drive incentives
Use real-time performance and margin logic, instead of fixed calendars, to decide when and how to incentivize.
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Use guardrails to drive optimization with control
Experiment boldly with guardrails in place. Set limits, caps, and roll back underperformers, so every test has a margin of safety.
Stop running campaigns,start running incentive loops
An incentive loop adapts to behavior and performance. Every campaign becomes a live experiment you can trigger, measure, tweak, or kill.
Go from raw data to personalized incentives
Voucherify turns any data, from location to shoe size, into fuel for incentive personalization. Pull data from anywhere and act on it instantly with simple promotion rules and loyalty triggers.
Run incentives like real-time experiments
Share custom events, fire incentives with real-time triggers, and update incentive logic on the fly, without waiting on release cycles. Voucherify turns promotions into live, editable experiments that respond to what’s happening right now.
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Activate incentives on every channel
Create, manage, and automate personalized incentives and loyalty rewards across all channels: web, mobile, in-store, even AI agents, from one unified dashboard.
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Turn incentives into profit center
Stop running break-even promos. Start running optimized incentives that lift revenue and repurchase while protecting margin.
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Do everything with one incentives platform
But not in a bad jack-of-all-trades way. Run any incentive type – from coupons, in-store promotions and referrals, to complex loyalty programs.
Deliver the perfect incentive, every time
Use real-time data to tailor offers to the user, their behavior, and context. A single incentive can mean different things depending on who’s redeeming it, when, and where.
Go live in weeks, not quarters
Get your first experiment live fast. Prebuilt accelerators and clean APIs mean no long setup cycles. Let marketing test and iterate on incentives without waiting on dev resources.
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Perform under pressure
Black Friday? Flash sales? Voucherify delivers incentives in real time, with 50ms response times. With auto-scaling and low-latency APIs, your incentives won’t break under pressure.
Own the incentive logic
Combine incentives across brands, markets, and countries with full control over who gets what. Voucherify handles the tough stuff like overlapping rewards, regional limits, and brand-specific tiers.
Keep fraud out, margins in
Set smart limits on redemptions, channels, budgets, and segments to keep abuse out and profits in. Whether it’s 10 or 10,000 offers, Voucherify makes every incentive trackable, secure, and margin-safe.
Built for human buyers today
and AI agents tomorrow
The incentive logic you optimize for people today is your competitive edge when agents start shopping for them tomorrow.
Make your incentives visible when AI makes decisions
As shopping shifts to AI interfaces, incentives and loyalty need to be machine-readable, real-time, and rule-aware. Voucherify makes your offers legible to agents via structured schemas, so they surface in the right context, at the right moment.
Drive conversions with incentive decisioning
Test alternative offers with next best offer models and let Voucherify do the heavy lifting. It scores and qualifies each interaction, using customer context to deliver the best-fit incentive.
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Let AI handle the grunt work
Voucherify comes with its own built-in AI agent and connects easily to tools like MCP or your in-house models. Let agents handle the busywork: drafting promos, configuring rules, testing variations, and comparing results.
You don’t need another loyalty platform. You need better incentives.
You need incentives that get customers to buy now and come back sooner and more often. Voucherify works alongside your loyalty and marketing tools to optimize every incentive: promotions, offers, experiences, and rewards.
Built for the next era of incentives
Open, granular APIs
Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.
Webhooks & event streaming
React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.
Extensible data model
Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.
Fast & global
Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.
Security & observability built in
Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.
Connected with your stack
Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.
Recognized where it counts
Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.
FAQs
Voucherify Incentive Optimization Engine
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