Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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2025-09-24 12:00 am
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The Incentive Optimization Engine built for high-frequency commerce

Set up any incentive logic in minutes. Trigger, adapt, and optimize incentives to drive revenue without killing your margin.

Triggered, not scheduled
Adaptive, dynamic, acting on intelligence
Prepared for the agentic future

Commerce moves fast, incentives move faster

Don't start with points

Point systems don’t guarantee repeat purchases. Trigger incentives based on behavior and timing and watch retention turn into revenue.

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Run logic, not timelines

Scheduled promos don’t account for real demand or profit. Launch incentives that respond to performance, inventory, or price changes and protect your margin with every trigger.

Move fast with a safety net

Experiment boldly with guardrails in place. Set limits, caps, and roll back underperformers, so every test has a margin of safety.

Stop running campaigns,start running incentive loops

Voucherify powers incentives that respond in real time. Loyalty, promos, and referrals, triggered by anything you can track.

Go from raw data to personalized incentives

Voucherify turns any data, from location to shoe size, into fuel for incentive personalization. Pull data from anywhere and act on it instantly with simple campaign rules and triggers.

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Stop planning incentives, start triggering them

Share custom events, fire incentives with real-time triggers, and update incentive logic on the fly, without waiting on release cycles. Voucherify turns campaigns into live, editable experiments that respond to what’s happening right now.

Visual showing incentive experiments and event schema
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Activate incentives on every channel

Create, manage, and automate personalized incentives and loyalty rewards across all channels: web, mobile, in-store, even AI agents, from one unified dashboard.

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Turn incentives into profit center

Stop running break-even promos. Optimize incentives in real time based on data, behavior, and business goals. Drop what doesn’t work, double down on what does.

Example showing custom reporting built on top of Voucherify data
Visual for Rule BuilderVisual showing incentive experiments and event schemaVisual showing promotions activates across channelsExample showing custom reporting built on top of Voucherify data
Visual of all incentives available in Voucherify

Do everything with one incentives platform

But not in a bad jack-of-all-trades way. Run any incentive type – from coupons, in-store promotions and referrals, to complex loyalty programs.

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Deliver the perfect incentive, every time

Use real-time data to tailor offers to the user, their behavior, and context. A single incentive can mean different things depending on who’s redeeming it, when, and where.

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Go live in weeks, not quarters

Get your first experiment live fast. Prebuilt accelerators and clean APIs mean no long setup cycles. Let marketing test and iterate on incentives without waiting on dev resources.

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Perform under pressure

Black Friday? Flash sales? Voucherify delivers incentives in real time, with 50ms response times. With auto-scaling and low-latency APIs, your incentives won’t break under pressure.

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Own the incentive logic

Combine incentives across brands, markets, and countries with full control over who gets what. Voucherify handles the tough stuff like overlapping rewards, regional limits, and brand-specific tiers.

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Keep fraud out, margins in

Set smart limits on redemptions, channels, budgets, and segments to keep abuse out and profits in. Whether it’s 10 or 10,000 offers, Voucherify makes every incentive trackable, secure, and margin-safe.

Behind every great incenitve, there's an even greater agent

Intelligent agents are reshaping how incentives are planned and deployed. Are your systems ready to move at machine speed?

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Drive conversions with incentive decisioning

Test alternative offers with next best offer models and let Voucherify do the heavy lifting. It scores and qualifies each interaction, using customer context to deliver the best-fit incentive.

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Give AI tools secure access to 
Voucherify

MCP is your AI interface to Voucherify. Ask about budgets, redemptions, or experiment results in plain language. Catch abuse, track spend, and stay ahead of margin risks.

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Coming soon

Automate incentive experiments with Kebi

Meet Kebi, your AI ops manager, only faster. It plans, launches, and monitors incentive experiments across channels, flags anomalies, suggests optimizations, and handles routine tasks hands-free.

Kebi AI Assistant
Visual of promotion decisioningVisual of Voucherify MCP server queryKebi AI Assistant
"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"
3 months
to integrate pilot promotions, 
loyalty, and referrals
80%
of members earn points and redeem rewards
Reduced
TTM and program TCO
Read case study
Michelin story hero image
"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."
Reduced
churn thanks to reactivating dormant users
6x
higher conversions for incentives powered by Voucherify
Read case study
Trainline customer story hero image
TIER Mobility logo
“Voucherify allows us to save over 70% of the time on our internal processes. Not to mention a massive slash in the subscription costs compared to our previous provider.”
70%
drop in campaign management time
50%
drop in subscription costs compared to previous provider
60%
reduced promotion fraud
Read case study
Hero image for Tier Mobility case study

Built for the next era of incentives

Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

Go to Docs
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Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

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SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

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Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

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Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Visual showing user rules in Voucherify

Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
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FAQs

Voucherify Incentive Optimization Engine

What is an incentive optimization engine and how does Voucherify work?
Incentives technology helps you set and enforce discount rules across channels. With Voucherify, you define who, when, and where promotions apply, target products and segments, and validate redemptions in real time via APIs and webhooks. It’s a scalable, customizable platform that lets global brands launch and track personalized discounts, vouchers, loyalty programs, and referrals across every channel.
Does Voucherify integrate with my stack?
Yes. Plug into your commerce/checkout, CDP/CRM/CEP, data warehouse, apps, and POS using REST APIs, SDKs, and webhooks. Use connectors where available or build custom flows.
What promotions can I run with Voucherify?
Coupons and auto-applied discounts, loyalty points and tiers, referrals, gift cards/store credit, bundles/BOGO, and digital wallets, plus stacking/exclusions and priorities to control the final price.
Do you offer a free trial?
Yes, there’s a free 60-day trial so you can explore all modules before committing.
Is Voucherify suitable for enterprise brands?
Absolutely. It’s built for high volumes and global setups, with guardrails like budgets, per-customer limits, and velocity caps, plus options for advanced support and controls.
How fast can we go live?
Teams usually ship an MVP in days or a few weeks depending on the UI and integrations. Most work is mapping events, checkout calls, and data flow.

Are you optimizing incentives or just running them?