How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Acquisition

Social Media Giveaway

Create a social media-based giveaway with prizes redeemable in your store.

Example

Create a giveaway with your products, gift cards and discount coupons that will function as a random lucky draw amongst participants. Collect the data of people who qualify for your giveaway given the conditions into a spreadsheet, later import it to your giveaway engine to choose the winners. To participate in the giveaway, require the participants to upload a picture using one of your products to their social media feed, tag your social media account, tag at least three of their friends and follow you on social media.

See how to do it with Voucherify

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Acquisition

Social Media Giveaway

Create a social media-based giveaway with prizes redeemable in your store.

Example

See how to do it with Voucherify

Main Benefits

You can increase your social media following by creating contests on your social media profile. Giveaways are a great way to create customer engagement and get UGC like reviews, pictures of your products etc. You can reach people who are not yet aware of your brand thanks to creating contests on social media that require participants to refer your contest to at least one other person to participate.

Program rules

Best Practices

Ask your customers to refer the giveaway to other people to gain more visibility.
Verify the participant’s submissions if they fit your criteria.
Limit the usage of the coupons or other rewards to once per customer and only for the original holder of the discount to avoid abuse, re-selling or trading.
Ensure each participant can participate only once.

Learn more about this campaign type