How Trainline drives a 6x increase in conversions with Voucherify and Braze
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Acquisition
Mystery Coupons
Mystery Coupons

Give your customers coupons assigned randomly with unknown upfront (for them) value.

Example

Let customers draw one deal out of three (5, 10, 20%) on your website. Randomly, the coupons will be assigned. Everyone who participates will get one coupon of one of the three values. Customers can participate in the draw once only.

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Acquisition
Mystery Coupons

Mystery Coupons

Give your customers coupons assigned randomly with unknown upfront (for them) value.

Example

Let customers draw one deal out of three (5, 10, 20%) on your website. Randomly, the coupons will be assigned. Everyone who participates will get one coupon of one of the three values. Customers can participate in the draw once only.

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Acquisition
Mystery Coupons

Give your customers coupons assigned randomly with unknown upfront (for them) value.

Main Benefits

Mystery coupons are a fantastic way to gamify your coupon campaign. Customers need to draw or choose the discount they want without being told the value of the voucher. Gamification has grown into a great business area with a continually increasing market value. Thanks to unexpected savings at their fingertips, customers are more likely to get into a spending mood and utilize the reward. 

Program rules

Best Practices

  • To run the giveaway, we highly recommend integrating with Wyng.
  • Track customer id to allow client interaction with the drawing mechanism only once. 
  • Limit the code use to once per customer to block more redemptions (even for different codes) for the same customer profile. 

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