How Michelin runs their loyalty program with Voucherify?
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2022-10-19 5:00 pm
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Acquisition
Mystery Coupons Giveaway
Mystery Coupons Giveaway

Give your customers coupons assigned randomly with unknown upfront (for them) value.

Example

Let customers draw one deal out of three (5, 10, 20%) on your website. Randomly, the coupons will be assigned. Everyone who participates will get one coupon of one of the three values. Customers can participate in the draw once only.

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Acquisition
Mystery Coupons Giveaway

Mystery Coupons Giveaway

Give your customers coupons assigned randomly with unknown upfront (for them) value.

Example

Let customers draw one deal out of three (5, 10, 20%) on your website. Randomly, the coupons will be assigned. Everyone who participates will get one coupon of one of the three values. Customers can participate in the draw once only.

Main Benefits

Is it a bird? Is it a plane? No, it’s a mystery coupon! Mystery coupons are a fantastic way to gamify your coupon campaign. Customers need to draw or choose the discount they want without being told the value of the voucher. Gamification has grown into a great business area with a continually increasing market value. Thanks to unexpected savings at their fingertips, customers are more likely to get into a spending mood and utilize the reward. 

Program rules

Best Practices

  • Track customer id to allow client interaction with the drawing mechanism only once. 
  • Limit the code’s use in a campaign to once per customer to block more redemptions (even for different codes) for the same customer profile. 

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.