Main Benefits
Flash-sales are dynamic promotions wrapped in a short time window. Expiration dates in such campaigns drive traffic and cut customers' hesitations. Research claims that people find sales promotions much more attractive if limited in time. A flash sale is a time-limited deal that evokes urgency and FOMO (fear of missing out). It is one of the most popular and highly-converting coupon promotions for online stores. Flash sales help attract customers’ attention towards new products in a market cluttered with similar offerings. Indirectly, time-limited promotions play a significant role in influencing the purchase decision.
Program rules
Best Practices
- You can choose to run a flash sale on all products to attract all types of customers and increase sales and average baskets.
- You can also choose to run a flash sale only on selected products or product categories, for example to get rid of slowly moving goods, old models of products, seasonal collections soon to be changed, last pieces or highest margin goods, depending on what is your need at the moment.
- You can run flash sales on special events, for example company existence anniversary, Black Friday or on days when you usually have lowest sales (Mondays?), depending on your strategy. You can even run them regularly to bring customers to check your website in regular intervals.
- The deal you offer should be better than any regular promotions or offers you run. That does not mean you have to offer 50% off – it is about being a better deal than your usual deal, not necessarily better than the competition. Try different promotion settings and strategies to determine the discount level that motivates your customers “just enough”.
- Set a very short expiration date, a couple of hours or a maximum one day.
- Flash sales can quickly get hijacked. To avoid a flash sale coupon going wild, you can limit the coupon availability to specific locations, customer groups, or order sizes. You can also limit the sale to “while stocks last” or only first X customers.