How Trainline drives a 6x increase in conversions with Voucherify and Braze
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Free Product Promotion
Free Product Promotion

Offer a free product with each qualifying purchase.

Example

As a fashion brand, offer a free, limited edition tote bag made from recycled materials with every purchase above $100.

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Free Product Promotion

Free Product Promotion

Offer a free product with each qualifying purchase.

Example

As a fashion brand, offer a free, limited edition tote bag made from recycled materials with every purchase above $100.

Free Product Promotion

Offer a free product with each qualifying purchase.

Main Benefits

You can get rid of unwanted stock by giving it away free of charge. By offering a certain product instead of a discount, you choose what you want to give to the customer, so you can choose a product that has a high margin (which is cheap to purchase for you). The value perceived is higher than the real value (cost) of the product for you. This type of promotion is also a great way to promote a certain (for example new) product. 

Program rules

Best Practices

  • You can offer your regular product as a gift or a special, limited edition product. Limited edition products can be more motivating to the customers than regular products as there is no other way of getting it than to meet the promotion’s requirements. 
  • You can set up your conditions for getting the free product. It can be a minimum order value, specific products in the basket or specific number of products in a basket. 
  • By adding the product to the customer’s basket automatically when he or she meets the promotion criteria will make the participation in the promotion easier for your customers. 

Learn from Leaders

L'Occitane free product sales promotion

L’Occitane launched a Black Friday promotion offering a gift (Nature’s Present, $35 in value, mostly composed of sample-sized cosmetics and miniatures) for every purchase above $85 in value. 

Find Next Inspiration

Are you wasting time and money on digital promotions?

It’s time for a change.