Create a coupon campaign that distributes discounts digitally but lets customers redeem them both online and in-store. In this recipe, customers receive unique 10% discount coupons through your mobile app and can use them either at ecommerce checkout or by showing a QR code at the in-store checkout counter.
This setup helps create a more consistent omnichannel experience by giving customers access to the same promotion across digital and physical channels. It can also drive store visits, which is especially useful for products customers often want to see, try, or test in person before buying.
You launch a coupon campaign, distribute unique codes to customers who have an account and your mobile app installed, and allow redemption in both channels. Online, the customer enters the code at checkout. Offline, they present a QR code linked to the same discount at the point of sale.
Make the coupons unique and non-transferable to reduce fraud. Ensure the QR code works offline in your app so customers can redeem it in-store without connectivity issues. You can also deliver the discounts through SMS, email, or other channels customers can access while shopping offline, which is especially useful for brands that promote digitally but sell only in physical stores.
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