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Use Case

Punch card loyalty program

A recipe for building a coffee loyalty program where customers earn points for each purchase and automatically receive a free coffee voucher after 10 coffees.
Table of contents

How to build a punch card loyalty program?

Create a simple punch card loyalty program that rewards repeat purchases automatically. In this setup, customers earn 1 point for every coffee they buy. Once they collect 10 points, Voucherify automatically issues a voucher for a free coffee to their account, ready to be redeemed on their next visit.

This recipe is a strong fit for brands that want to run a familiar, low-friction loyalty mechanic without adding operational complexity. It works especially well for coffee shops, QSR brands, and other businesses with frequent repeat purchases.

A key advantage of this setup is that it can be implemented with minimal changes to your existing flow. By marking a reward in your catalog as auto-redeem, you can automate reward delivery and remove extra steps for the customer. Voucherify also includes built-in safeguards to help protect program integrity, including limits on reward volume per redemption and auto-redeem frequency per customer.

Best practices for punch card loyalty programs

If you offer multiple reward tiers, design your reward catalog carefully. Auto-redeem can push customers toward claiming smaller rewards too often, which may prevent them from saving points for higher-value rewards. Reward expiration settings also matter, so configure validity periods in a way that supports your business goals and encourages timely redemption.

Are you optimizing your incentives or just running them?