Main Benefits
Combining multiple benefits incentivizes customers to spend more to unlock additional deals, like free shipping or gifts, leading to higher AOVs. Remember that to properly model customer behavior with multi-effect discounts, you need to set thresholds to access additional benefits – for example, only orders above $250 qualify for both the 30% discount and free shipping.
Program rules
Best Practices
- Clearly outline the benefits associated with the promo code on your website, marketing materials, and social media – multiple benefits multiply the terms and conditions of the promotion.
- Set the minimum order value for the gift but don’t make it too high, so it’s achievable for most customers. However, it should be enough to encourage some additional spending.
- To incentive memberships in your loyalty program mark the additional benefits as member-special. This way, loyalty members receive something extra each time they buy from you.