How Trainline drives a 6x increase in conversions with Voucherify and Braze
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Re-engagement
Geocaching Promotion
Geocaching Promotion

Launch a geocaching challenge with incentives.

Example

You can organize a geocaching event in a location close to your store using a geocaching app provider. Hide your incentives in various places around the area. Give hints to the customers on how to find the incentives (specific geo-coordinates). Make some incentives only work for the first X customers, for example only the first 10 customers. “Hide” various incentives, like 5% off, 10% off coupons, $5 gift cards, free samples, free products, etc. Make the incentives last only that day and redeemable only in your brick-and-mortar store at that location to bring customers to your store.

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Re-engagement
Geocaching Promotion

Geocaching Promotion

Launch a geocaching challenge with incentives.

Example

You can organize a geocaching event in a location close to your store using a geocaching app provider. Hide your incentives in various places around the area. Give hints to the customers on how to find the incentives (specific geo-coordinates). Make some incentives only work for the first X customers, for example only the first 10 customers. “Hide” various incentives, like 5% off, 10% off coupons, $5 gift cards, free samples, free products, etc. Make the incentives last only that day and redeemable only in your brick-and-mortar store at that location to bring customers to your store.

arrow pointing left
go to cookbook
Re-engagement
Geocaching Promotion

Launch a geocaching challenge with incentives.

Main Benefits

By making the event an entertaining game, you can get many participants and hopefully some buzz around it. As you place incentives that require a purchase to be redeemed, you can generate new sales. It can help you bring in new customers or re-activate the old ones. This is a great opportunity to show customers how fun your company can be. 


Program rules

Best Practices

  • Give away smaller and bigger incentives, to make the game motivating (by giving bigger prizes). Limit the big prizes to the X first participants to urge customers to take part in your contest. 
  • Give the incentives as unique coupon codes or dedicated gift cards, to avoid fraud. 
  • Set up a minimum order value to redeem the incentive to ensure you meet your sales goals. 
  • Advertise the game among your current customers, in-venue and also to potential new customers to bring all kinds of audiences. 
  • Geocaching works best in open areas because of the GPS signal. As your game may bring a lot of attendees, it may also be required to have a bigger space available. Shopping malls can have quite a small area to organize such events at scale, look at nearby forests, parks or streets as well. 

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