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Main Benefits
This promotion works like a super-simplified loyalty program that does not require customers to fill out their profiles and sign up. The rules are easy to follow and the benefit is clear for customers which can set this program up for success.
Program rules
Best Practices
- This type of program works great at brick-and-mortar locations.
- This type of loyalty program is commonly used at hairdressers, SPA establishments, cafes, bistros, etc. Mostly at service-based establishments where the prices are not much varied and customers are often already loyal to. Such program can keep them away from trying out competitors.
- You should offer a fixed-price service or product as the freebie, to keep the deal consistent for all customers and the price predictable for you. For example, as a hair salon, you can offer every 10th visit free of charge but the service provided is only hair washing, cutting and styling. As a cafe, you can offer a free coffee and snack for every 10th visit and determine which products are included in the deal. You should also specify what qualifies for a “stamp” so a successful visit. For example, you could count all purchases above $10.
- You need to define the time period in which the offer is valid. For example, you can set the stamp card validity period to one year, meaning a customer has to collect all 10 stamps within one year, otherwise the oldest stamps expire and they need to collect new ones.
- You should set the validity of the incentive, for example, customers have to use up their free visit/product within a month from reaching the 10 stamps.
- Digital stamp cards are much better to use nowadays – a mobile app that works offline as well would be perfect for this purpose. This way customers won’t lose their stamp card and they can easily track their progress and expiration dates.
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