.jpg)
Main Benefits
Seasonal promotions offer a huge advantage over regular marketing. Seasons or events are already on your customers’ minds so your offer seems less infringing and annoying. From evoking nostalgia for Christmas, through an urgency (“Order by December so it arrives on time”), to an extraordinary event that no one has seen coming. Great seasonal campaign ideas will generate not only sales but also get more clicks, conversions, and traffic.
Program rules
Best Practices
- You can use any event as fabric for tailoring original seasonal promotional campaigns.
- Give yourself time to prepare for the seasonal campaign in a slower period. This way, you will have plans from A-Z, all laid-out and ready-to-go if things go south.
- You should make sure you have enough staff to handle a sudden increase in interest and demand for your products. The support and sales teams drowning in unsettled claims is no comforting sight. Failing to deliver on the promise can haunt your business for years to come, so you’d better get ready.
- Seasonal campaigns infused with a bit of CSR and cause-related marketing is a great combo. This way, you may support social causes dear to your heart, build positive brand associations, and raise awareness around specific events or disadvantaged communities. For instance, more and more companies are switching from Black Friday to Giving Tuesday.
.jpg)
.jpg)
.jpg)
