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From coupon cannons to
sniper member deals
With Voucherify's Rules Engine, you can precisely define who gets what offer and when
– no burned margins, just smarter promotions and loyalty.
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How the Rules Engine works
Connect your data sources
Connect customer, product, and transaction data from your CRM, CDP, or other sources to fuel precise promotion and loyalty targeting.
Set the promotion rules
Define your promotion logic with custom parameters, conditions, and limits. Choose who qualifies, when discounts apply, and how offers stack.
Validate deals in real time
When a customer tries to redeem a promo or points, Voucherify’s API instantly checks if all conditions are met, ensuring smooth, error-free redemptions.
Revenue
40%
See how Adevinta Subito increased conversions by 40%
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Efficiency
-70%
See how TIER Mobility sped up coupon management by 70%
Revenue
6x
See how Trainline drove a 6x increase in coupon conversions
Connect promotions directly to data sources
Sync data effortlessly with Voucherify’s API and SDKs. Use metadata, webhooks, and integrations to connect data sources and craft powerful (borderline creepy) promotion and loyalty rules.
Launch, pause, and tweak incentives
Take full control of promos and loyalty without the headache. Turn offers on, off, or tweak them in real time – via the dashboard or programmatically. Whether you're testing new ideas or making quick fixes, keep every brand and channel in sync.
Turn AND/OR into loyalty ROI
Run any promotion, no matter the rules, currency, or redemption logic. Craft nested rules, dynamic formulas, and custom reward actions to control exactly when and how discounts apply or how points are earned and spent.
Control the promotion and loyalty logic
Stack promotions with a custom hierarchy and decide which offers are ready to mingle or strictly exclusive. Combine redeemables like coupons, loyalty points, and vouchers for even more flexible rewards.
Engage customers across channels
Trigger real-time, personalized offers with CDPs and CEPs, ensuring customers get the right deal at the right moment. Distribute discounts across email, push, web, apps, and checkout, all powered by automation and webhooks.
Keep internal teams in check
Decide exactly which locations, brands, and teams can see, manage, and interact with each incentive. Control who gets access to what offers, ensuring the right offers reach the right customers, while keeping internal operations squaky clean.
Lightning-fast & rock-solid
promo & loyalty validation
100+ REST API endpoints to model any loyalty journey
100+ real-time webhooks
60 ms average API response time
Highly-reliable platform with 99.99% uptime
Composable and MACH-certified loyalty architecture
GDPR, CCPA, & ISO-27001 compliant
Individual data clusters available globally
Voucherify connects to anything with an API:
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FAQs for Rules Engine
How many active promotion rules can I have?
There’s no hard limit! You can create as many rules as you need to fine-tune your promotions and loyalty programs, ensuring they align with your business goals.
Is there a limit to the number of rules per promotion?
Nope! You can stack multiple rules within a single promotion to create highly targeted and dynamic campaigns.
What kind of data can I use for promotion targeting?
You can use customer attributes, purchase history, location, metadata, cart contents, time-based triggers, and more to create precise promotion conditions. Essentially, any data that you have can be synced with Voucherify and saved as metadata to be then used in promotion rules.
Are there different rules for different campaign modules?
Yes. You can define unique validation rules for discounts, loyalty programs, gift cards, and referral campaigns, tailoring each to your needs.
How does real-time validation work?
Voucherify’s API instantly checks every redemption request, ensuring all conditions are met before applying a promotion – keeping fraud out and efficiency in.
Can I modify rules on active promotions?
Absolutely! Edit, enable, or disable rules in real time without disrupting ongoing campaigns, so you can stay agile and responsive.
