Promotion Orchestration & Experimentation | Voucherify
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Bury the hatchet between
marketing and tech

Move from ideation to execution in no time with Voucherify’s APIs and friendly interface to
orchestrate and automate sophisticated loyalty and promotion journeys.

Efficiency

3 weeks TTM
See how Bosch launched new promotions in record time
Read story

Efficiency

-70%
See how TIER Mobility sped up coupon management by 70%
Read story

Revenue

6x
See how Trainline drove a 6x increase in coupon conversions
Read story

Play the loyalty matchmaker

To ensure data integrity and faster onboarding, Voucherify offers dedicated views for each promotion type. This doesn’t rule out promotions combining and stacking. A coupon can be used as reward in a loyalty program, successful referral may result in extra loyalty points, which you can treat as currency – you get the point (pun intended).

Keep the same brand voice

Using an external Promotion Engine shouldn’t mean settling for static widgets that don’t reflect your brand. With Voucherify’s whitelabel APIs, you can create branded experiences across every channel for your promotions and loyalty programs, with easy integration into CEPs, POS systems, and kiosks, ensuring consistency across all touchpoints.

Experiment and optimize on the fly

Easily experiment with smaller segments, promo configurations, and redemption rules to run pilots before big rollouts. Run unlimited campaigns to A/B test and fine-tune your loyalty strategies. With iterative integration, you don’t have to set everything up at once – just start, test, and optimize as you go.

Spark collaboration

Whether you're a small team or an enterprise giant, easily manage promotions across brands and locations with user roles, approvals, and secure data separation. Streamline loyalty journey orchestration by building templates and transferring data between projects. Plus, invite unlimited collaborators – no seat restrictions.

Test promotions without anxiety

Test and refine your promotions risk-free with the Sandbox and Demo Store environments. Simulate real-world scenarios and experiment with different configurations and promotion limits to ensure everything works perfectly before going live – no impact on your actual data or campaigns.
Visual of an omnichannel loyalty wallet experience
Visual showcasing Voucherify ability to A/B test promotion variants
Visual showing Voucherify enterprise team management features
Visual showing Voucherify demo store and sandbox project
Visual of loyalty and coupons powered by Voucherify

Helping you master modern
loyalty orchestration

Visual of available data integrations and custom metadata

Connect campaigns directly to data sources

Sync data effortlessly with APIs and SDKs. Use metadata, webhooks, and integrations to connect data sources and craft powerful (borderline creepy) promotion and loyalty rules.
Visual of a dynamic promotion formula

Make context matter

Dynamic discounts let you adjust discount values based on real-time conditions, making them perfect for a variety of contexts and customer journeys.
Visual showing promotion personalization and single customer view

Get (weirdly) personal

With a single customer view, Voucherify enables personalized promotions and loyalty programs using real-time customer data, tailored to each individual.
Visual of a tracking dashboard for a gamified loyalty program

Excel at micromanagement

Monitor and optimize loyalty user journeys with powerful search and analytics tools available right in the interface or through API.
Visual of multi-brand and multi-location promotions for retail and ecommerce

Bring order to complexity

Orchestrate loyalty programs and promotions across multiple locations by splitting users and campaigns into individual buckets, ensuring precise targeting for each location or brand.
Visual of validation rules for loyalty programs

Switch hammer for a scalpel

Define your promotion logic with custom parameters, conditions, and limits by using the Rules Engine. Choose who qualifies, when discounts apply, and how offers stack.
100+ REST API endpoints to model any loyalty journey
100+ real-time webhooks
60 ms average API response time
Highly-reliable platform with 99.99% uptime
Composable and MACH-certified loyalty architecture
GDPR, CCPA, & ISO-27001 compliant
Individual data clusters available globally
Visual of a globe with Voucherify security features

Voucherify connects to anything with an API:

FAQs for Promotion Orchestration

What is loyalty orchestration and how does it work?

Loyalty orchestration is the process of creating and managing memorable customer journeys by combining promotions, rewards, and engagement strategies. With Voucherify, you can automate and personalize these journeys across multiple channels, ensuring consistent and meaningful interactions with your customers.

How does Voucherify help with A/B testing loyalty programs and promotions?

Thanks to unlimited campaigns and flexible rules builder, you can set up and run A/B tests for your campaigns. You can experiment with different offers, rewards, or messaging, track performance, and determine which variations drive the best results.

How do I experiment with loyalty programs and promotions without risking customer experience?

With Voucherify's sandbox environment, you can test your loyalty programs and promotions in a risk-free setting before going live. This ensures that your experiments won't impact real customer data or the user experience.

Can I combine different types of promotions in a single customer journey?

Yes! Voucherify supports the stacking and combining of different promotion types. For example, you can combine coupon campaigns with loyalty rewards or referral programs.

How can I collaborate with colleagues?

You can invite unlimited team members and assign custom roles to control access to features. Approval workflows ensure campaigns are reviewed and approved before going live. You can also share data between projects, ensuring everyone is working with the latest information and staying aligned on objectives.
Are you wasting time
and money on generic promotions?
It’s time for a change