Main Benefits
It is an excellent method of moving surplus products or increasing sales of less desirable items. BOGO Promotion is a great tactic to boost up-selling and cross-selling in your online store.
Program rules
Best Practices
- Add validation rules based on cart content or minimum order value to protect your margins.
- Alternatively, you can launch a BOGO campaign as a cart-level promotion. This way, you won’t need to send unique discount codes to customers. Instead, if a customer is qualified to receive a discount (e.g., has item X and Y in the cart), item Z will be automatically added to the order for free.