Main Benefits
You can incentivize profile fill-out which will help you deliver personalized content and promotions in the future, making your marketing efforts more targeted and, therefore, efficient. As you offer a personalized promotion straight away, you show your customers why their data is important and how sharing it with you can benefit them.
Program rules
Best Practices
- You can offer a discount coupon, gift card or any other incentive of your choice.
- Inform customers about the incentive waiting for them before they fill out their profile to motivate them to do so (do not keep the incentive as a surprise).
- Offer a personalized incentive to immediately show them the power of the data they have provided to you.
- You can make your customer account creation form shorter and get a higher conversion rate thanks to asking more detailed questions only later on, not at the initial sign-up.
- Ask for the information you really would use to personalize your communications and promotions. Do not ask unnecessary questions, not to make the form overly long.