How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Re-engagement

"All You Can Take" Shopping Challenge

Create a shopping challenge "All you can take in 30 seconds” in your physical store or e-commerce.

Example

Organize a shopping spree where a limited number of people can subscribe to participate. They can take whatever they manage from your e-commerce store but they have to do the shopping and complete the order within 30 seconds. They can take only one item out of each product (to prevent them from quickly taking 100 same products which can be done easily), use only one tab in the browser (not multiple!) and fill out their details writing (no copy-paste). The whole process has to be recorded live, both the screen and the user face expressions. At the checkout they will have to apply the unique discount code that will be given to them at the start of the challenge, which will make the whole order free of charge.

See how to do it with Voucherify

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Re-engagement

"All You Can Take" Shopping Challenge

Create a shopping challenge "All you can take in 30 seconds” in your physical store or e-commerce.

Example

See how to do it with Voucherify

Main Benefits

This is something that was quite popular in the USA in brick and mortar retail stores. There would be a couple of participants that had a short time to pack whatever they wanted from the store and run to the checkout counter to get it free of charge. It got a lot of virality, it was fun to watch and an event in itself. More than a promotion, it was rather a way to get some press and media coverage.

You could organize something like that in your brick and mortar establishment or in your e-shop, giving a couple of participants a chance for free shopping within a short time frame and record the whole user journey, whether in store or online (you can ask the participants to record their screens and then make a funny compilation).

You can create a discount coupon making certain products free and apply additional limitations on it.

Program rules

Best Practices

It is way more fun to do it at a physical store but online store could work as well, that’s something quite uncommon and may bring virality and press.
Be sure to set up very strict promotion limits to avoid abuse. Set up how many people can use the discount code, choose that only original holders of the discount can use it, set up the price limit of the whole campaign. Limit the coupons to be applicable only on one SKU (no more than one SKU of the same SKU can be added to the basket). Exclude high-value products if you wish to do so. Think over any other limitations you want to use.
Inform the press and media before the challenge begins, maybe someone will be interested in publishing a piece about it. Record everything with high-quality cameras, edit it to make an interesting compilation or a video out of it later. Hire a professional photographer and camera operator if you do it in a physical establishment.

Learn more about this campaign type