Main Benefits
Usually, this kind of campaign’s goal is to extend the reach of your business by being exposed to a wholly new market niche. You can select products or services and find partners that will promote them for you via their channels and vice versa. It's truly a win-win scenario for both brands.
You and your partners will need separate accounts to create discounts that will work in your respective stores.
Program rules
Best Practices
- Joint promotions are never easy to manage – you need to synchronize departments, including legal and marketing teams. Choose at least one person that is going to be responsible for the partnership and who will serve as a point of contact in your organization to streamline communication.
- Partner with companies who offer similar or complementary services or with those that have a similar target audience.
- Offer a discount on your product in return only if you are seeking more visibility through your partners’ channels. If you are a bigger brand and your partners are smaller players, ask them to offer discounts that you will display on your channels, so that they get visibility but do not offer a discount in return for their clients, it’s not worth it. For you the gain will be a better overall deal for your customers.
.jpg)
.jpg)
.jpg)