Main Benefits
Making the loyalty program tiers based on the total spend in the customer lifetime instead of re-setting the level every now and then makes it more valuable for the customers to stay with the company long-term. This type of loyalty program works well for companies that sell products/services to customers less frequently, for example hotels selling hotel bookings once per year.
Program rules
Best Practices
- You can offer different perks than just a percentage discount, for example gift cards as gift for entering a new segment, an extra upgrade to all bookings for certain loyalty level, more flexibility for bookings, priority bookings, priority access to discounts, participation in a referral program (only for chosen loyalty levels) or in giveaways.