Partnership coupon campaign

Create a coupon campaign that promotes a partner’s offer while helping you reach new customers through their audience. In this recipe, a beauty brand offers a 15% discount on spa and relaxation sessions at a partner location that also sells the brand’s products in-store.

Why use it?

This setup helps you tap into a partner’s network, expand reach, and make your brand more attractive by pairing it with added value at partner locations. It can also drive customer acquisition when the partner serves a similar audience that is already likely to buy from you.

How it works?

The campaign runs as a coupon offer tied to a partner business. Customers redeem the offer on the partner’s service or product, while you use the promotion to generate awareness and new-customer demand through the partnership.

Best practices

Choose partners with a similar target audience, run campaigns with multiple partners to expand reach, and set clear limits such as one use per customer, new customers only, or a minimum order value. Voucherify also notes that discount coupons work best for this use case, while unique coupons are easier to track and more resistant to fraud, though potentially harder for partners to distribute. Review partner performance regularly and adjust or stop campaigns that do not generate enough sales.