Create a coupon campaign that helps recover shoppers who leave products in their cart without completing checkout. In this recipe, customers who abandon their cart receive an automatic email with a 5% discount coupon for the whole order, valid for 24 hours.
This setup helps improve conversion by giving hesitant shoppers a timely reason to come back and finish their purchase. The page notes that abandoned cart offers can recover a meaningful share of lost orders, especially when the incentive is immediate and limited-time.
When a customer abandons their cart, you trigger an automated message with a short-lived coupon tied to the unfinished order. In the example, the offer is sent by email, gives 5% off the full order, and expires after 24 hours to create urgency.
Limit coupon usage to once per customer or a few times per quarter to reduce fraud. Keep expiry short to increase urgency, add reminder messages so customers do not forget the unfinished purchase, and use channels that fit the shopper best, such as email, SMS, or push notifications. You can also tie the offer to specific inventory to support upselling or cross-selling.
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