Create a time-based promotion that is only valid during selected hours or days. In this recipe, a pub runs a happy hours offer from opening until 6 p.m., Monday to Friday, using a buy one, get one promotion to attract customers during slower periods.
This setup helps drive sales during quiet periods and gives customers a reason to visit when demand is usually lower. Voucherify also notes that time-limited promotions often convert better than offers with longer validity windows.
You define a promotion that only activates during a specific recurring time window, such as weekday afternoons or other low-traffic hours. In the example, the offer is designed to reach people who are off work, on lunch breaks, or otherwise more likely to visit outside peak times.
Keep the promotion short-lived and limit it to once per customer to protect your budget. Recurring happy hours can help build customer habits over time. This mechanic can work either as an in-cart promotion for broader reach or as a unique discount code campaign for better tracking and fraud protection. It also works outside hospitality, for example as a flash sale in retail, but only if the chosen time window actually matches when your audience can use it.
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