Main Benefits
You should target special occasions like anniversaries, birthdays, holidays, and other celebrations that go along with your brand identity. Running a different event like that will generate buzz around your program and help to personalize your offer even more.
Program rules
Best Practices
- Launch this program on days when you generally have less traffic (for example, each Tuesday).
- Use it as a special day celebration, for example, on Mother’s Day, birthdays, anniversaries.