Main Benefits
You can positively discriminate against certain age groups, helping them to afford your services or products. If applied smartly and to the right businesses, it can have a positive PR impact. Moreover, if you discount the products or services more to the groups that otherwise would not buy it, you can close more sales.
Program rules
Best Practices
- Only offer this type of discount if it makes sense from the PR perspective. An example of a successful brand who did this promotion is Vision Express, an optical store chain. In their case, there is a significantly higher number of clients in the older age, who also lack the financial resources to purchase glasses, so discounting the products more for them made sense for Vision Express both financially and from the PR perspective.