Create a seasonal promotion to sell through previous season’s stock before it sits unsold or needs to be scrapped. In this recipe, a fashion retailer runs an end-of-season clearance sale with an auto-applied 20% discount on selected seasonal items.
This setup helps you clear aging inventory, free up space for the next collection, and attract more price-conscious shoppers. It is a practical way to recover value from products that are unlikely to sell at full price next season.
The promotion is set up as a recurring end-of-season sale that automatically discounts eligible items from the outgoing collection. Rather than discounting your full catalog, the recipe focuses only on articles tied to that season.
Make discounted items easy to spot with special price tags, dedicated displays, or a landing page for sale products. Put clear promotion-stacking rules in place so on-sale items are excluded from other offers, and only discount products you do not expect to sell next season. Basics or evergreen items can usually stay at full price.
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