Create a loyalty program with multiple tiers that unlock different rewards and earning rules as customers become more engaged. In this recipe, customers earn points for travel-related actions such as flights, hotel stays, or trip bookings, then use those credits for rewards like tickets, trips, or extra services, with higher tiers unlocking premium perks.
This setup helps you reward your most valuable customers with stronger incentives without overspending on lower-value segments. It also adds a gamified progression layer that motivates customers to move up the tier ladder.
Customers collect points through qualifying actions and are assigned to tiers based on loyalty thresholds. Each tier can differ by reward access, reward value, points multiplier, or expiry rules. In the example, the entry tier offers discounts for trips and car rentals, while the premium tier adds perks such as priority boarding and round-the-clock hotel check-in.
Make the tier differences visible and meaningful. You can vary available rewards, discount levels, points multipliers, and expiration windows by tier. It also helps to give customers a clear progress view showing their current points, tier level, and what they need to do to reach the next one.
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