Create a forecourt loyalty program that rewards customers with points on fuel and selected in-store purchases, then lets them exchange those points for fuel savings, in-store rewards, and partner offers. In the current Shell Go+ UK setup, members earn more on premium fuel, collect points across everyday visits, and unlock ongoing perks through the Shell app.
This setup works well for fuel and convenience retailers because it combines high-frequency earning with practical, high-visibility rewards. Instead of waiting for a rigid visit milestone, customers build value continuously and can use it on fuel or selected in-store purchases. It also gives the brand room to layer in partner offers, surprise perks, and app-based engagement.
Customers join Shell Go+ Rewards and scan the Shell app, card, or key fob when they buy fuel. They earn 2 points per litre on Shell V-Power, 1 point per litre on regular fuel, and 1 point per £1 on selected in-store products at participating stations. Points can then be exchanged in the app’s “Spend your points” section for rewards, including fuel savings and selected in-store rewards. Shell also supports “Pay with points” at the till, with a minimum redemption of 200 points, equal to £1.
Keep the value proposition simple and visible. Premium-fuel earn boosts, always-on in-store discounts, and fast redemption options make the program easier to understand than delayed milestone rewards. It also helps to combine base earn-and-burn mechanics with lighter gamification, such as surprise rewards or drink stamps, so the program feels useful on every visit without becoming overly complex. Set clear earning and redemption limits, and make the app central to the experience so customers can easily track points, activate rewards, and redeem them in store.
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