Create a coupon campaign that brings inactive customers back with a personalized offer. In this recipe, if a customer has not purchased for a defined period, you send them a discount tied to their preferred category or wishlist items.
This setup helps you reactivate dormant customers and turn inactivity into a targeted retention moment instead of letting the relationship fade. This way you can encourage inactive customers to purchase again with a more relevant offer.
You define an inactivity window, segment customers who have not purchased during that time, and send them a personalized coupon. For example, target customers who have not purchased in the last five months and sends them a 30% discount on products from their wishlist.
Keep the campaign short-lived and support it with automatic reminders to improve visibility and urgency. Use the re-engagement message to include a short survey about what could be improved or to highlight a new product drop that may win the customer back.
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