Create a coupon campaign that rewards customers for subscribing to your newsletter. In this recipe, customers get a $10 promo code for their next purchase after signing up, and the discount applies only when the order is worth at least $100.
This setup helps grow your email list while giving new subscribers a reason to place their first order. It works well when you want to turn newsletter sign-ups into a measurable acquisition channel instead of treating them as a passive lead source.
A customer subscribes to the newsletter and automatically receives a welcome discount for a future purchase. In the example, the incentive is a $10 promo code tied to a minimum order value, which helps encourage a higher first basket.
Limit the reward to once per customer so people cannot keep re-subscribing to get the same benefit again. Add a minimum order amount to protect margin and encourage higher spend. You can also test different welcome incentives, such as free shipping, a free product, or a percentage discount, and make the sign-up more compelling by clearly saying what subscribers will get from the newsletter.
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