Discount on product category

Create a promotion that applies a discount only to a selected product category. In this recipe, you can launch a 20% off offer on all women’s products ahead of Mother’s Day while excluding collections aimed at teenagers or kids.

Why use it?

This setup helps you drive sales in a specific category without discounting your entire catalog. It is especially useful when you want to attract shoppers looking for a certain type of product, promote seasonal demand, or move selected inventory more strategically.

How it works?

The recipe targets a defined product category and applies the discount only to eligible items within it. You can also refine the campaign by excluding collections or categories that should not be discounted, so the offer stays focused on the products you actually want to promote.

Best practices

Use this type of promotion for clearance items, last pieces, or themed campaigns around holidays and seasonal events. You can also flip the logic and run a broader promotion that excludes selected categories, such as limited editions, gift cards, or already discounted items