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Main Benefits
The incentive may help you to get more app downloads. Having your customers have your mobile app on their phones helps you to:
- Be on top of their minds.
- Be able to run geolocation-based promotions.
- Be able to send push notifications and in-app messages to your customers (more touchpoints, immediate access on the mobile phone as compared to a computer).
- It allows your customers to use your online promotions in-store (if you make it possible on your mobile app).
Program rules
Best Practices
- Offer an incentive that is attractive for your customers but do not give away too much value as it can foster fraud.
- Limit the promotion to once per customer (or per device) to avoid fraud.
- If possible, grant the incentive only after a certain period of having the app on the phone has passed, otherwise the customers may download and immediately delete the app from their devices.
- Keep the incentive validity limited to urge the customers to use the offer.
- Set up a minimum purchase value to use the incentive on, if you offer a discount or a gift card, to ensure they are not just using the incentive without making an actual purchase.
- You can offer any incentive, it can be loyalty points, discount, free shipping or even non-monetary incentives.
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