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 ​Incentivized App Download
​Incentivized App Download

Offer an incentive for downloading a mobile app.

Example

Offer $10 off coupon for downloading the mobile app and keeping it on the phone for at least 30 days. The coupon can be used on purchases above $50 in value and expires in one year.

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 ​Incentivized App Download

​Incentivized App Download

Offer an incentive for downloading a mobile app.

Example

Offer $10 off coupon for downloading the mobile app and keeping it on the phone for at least 30 days. The coupon can be used on purchases above $50 in value and expires in one year.

​Incentivized App Download

Offer an incentive for downloading a mobile app.

Main Benefits

The incentive may help you to get more app downloads. Having your customers have your mobile app on their phones helps you to:

  • Be on top of their minds. 
  • Be able to run geolocation-based promotions. 
  • Be able to send push notifications and in-app messages to your customers (more touchpoints, immediate access on the mobile phone as compared to a computer).
  • It allows your customers to use your online promotions in-store (if you make it possible on your mobile app). 

Program rules

Best Practices

  • Offer an incentive that is attractive for your customers but do not give away too much value as it can foster fraud. 
  • Limit the promotion to once per customer (or per device) to avoid fraud. 
  • If possible, grant the incentive only after a certain period of having the app on the phone has passed, otherwise the customers may download and immediately delete the app from their devices. 
  • Keep the incentive validity limited to urge the customers to use the offer.
  • Set up a minimum purchase value to use the incentive on, if you offer a discount or a gift card, to ensure they are not just using the incentive without making an actual purchase. 
  • You can offer any incentive, it can be loyalty points, discount, free shipping or even non-monetary incentives. 

Learn from Leaders

In the Hollister Cali Cluboyalty program, members can get 1000 loyalty points for downloading the mobile app.

Hollister loyalty club incentive for app download


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