Main Benefits
This type of promotion helps you promote a specific product or a product category. It is a great way to increase the sales of products or categories that are not selling well independently. This type of deal can also help you eliminate surplus stock, products you are planning to discontinue, or products with higher margins or new launches.
It is a standard sales promotion used primarily in ecommerce by B2C brands.
Program rules
Best Practices
- Limiting the number of products available on sale per customer will help you fight abuse.
- If you offer unlimited quantities of free products, some people might buy more and resell your products at a slightly higher price once your promotion is over.