Main Benefits
It is a highly personalized campaign, discounting only the products customers want but were not ready to buy yet. The incentive may help them to make up their minds and purchase products they would not normally buy.
Program rules
Best Practices
- You can also set it up as a unique discount coupon promotion.
- Make the promotion short-lived, for example, 3 or maximum of 7 days long, to give the offer urgency and stimulate impulse buying.
- Make sure the promotion is only valid on products that were in the wishlist to date, not on all products customers add to their wishlist after the promotion launch as they may try to abuse the promotion that way.