Create a referral campaign that rewards customers for sharing a referral immediately after making a purchase. In this recipe, customers who refer a friend on the spot, while still in-store or just after checkout, receive a double referral reward compared to referring later.
This setup helps increase referral conversion by prompting customers at the moment when their purchase experience is still fresh and positive. Catching them right after checkout can make them more likely to recommend your brand than if you ask them to do it later from home.
The campaign is triggered right after a completed purchase and encourages the customer to send a referral immediately in exchange for a stronger reward. Voucherify recommends treating the successful referral as the act of referring a friend, rather than waiting for the referred friend to complete a purchase, so the reward can be assigned instantly.
Keep the campaign time-restricted to reduce fraud and abuse, and promote it clearly at the right moment, such as through push notifications, SMS, or messaging at the cash register for in-store shoppers.
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