Gated Cart Promotion

Gated offers are promotions targeted at members of a particular social group, such as students, veterans, or healthcare workers. By using segment-based discounts, you can encourage a shift in customer spending habits in particular social groups. With as many as 91% of customers likely to switch brands to one that supports a good cause, given similar price and quality, a CSR-boosted marketing campaign is an excellent tool to generate buzz around the brand, build positive brand associations and brand loyalty. Support for causes close to customers’ problems and esteemed values increases the chances for the long-term association and strong relationships with a brand.