Bosch Digital is the internal service provider for digital and AIoT initiatives across the Bosch Group, offering consulting and implementation services. With over 10 000 global specialists, including consultants, developers, and marketers, Bosch Digital innovates and enhances Bosch’s digital products.
Key challenges
- Personalizing promotions in Bosch’s digital and phydigital projects.
- Integrating data sources and commerce backend with an external promotion engine for targeted incentives while upkeeping strict security requirements.
- Meeting tight deadlines and budget constraints for testing changing promotion requirements.
Why Voucherify?
When Bosch Digital aimed to introduce advanced promotion capabilities into several ongoing projects, their engineers had to decide between building a separate microservice or purchasing an external solution. Voucherify quickly emerged as the preferred vendor due to its detailed API documentation and developer-friendly approach.
“The team was instantly sold on the APIs. The documentation made it super fast and easy to connect Voucherify into our systems.”
Other major points for Bosch Digital included payment flexibility, stellar first-line support, and multiple approaches to data sharing.
“Our payment processing takes a while so when we were behind on our Voucherify invoice, the team was happy to prolong our invoice deadline to keep our projects running smoothly, no questions asked.”
With tight data security measures in place, Bosch Digital was relieved to see that Voucherify can quickly adapt to how much information they decide to share with the platform without negatively impacting promotion management and data security.
All in all, Bosch Digital faced significant security and procurement constraints. By choosing Voucherify, they saved substantial costs compared to building an in-house solution, demonstrating a strong ROI on the cost side.
Thanks to flexible APIs, Voucherify key endpoints were introduced into Bosch’s payment and order management flow in only 3 weeks. This allowed Bosch’s team to introduce Voucherify into the first digital product – OfficeOn.
Solution
Boosting Bosch Digital services with Voucherify-powered promotions
OfficeOn by Bosch is a software tailored to craftspeople, streamlining administrative and on-site tasks with a web app and a mobile app. Voucherify has extended the OfficeOn service by enabling its users to generate discounts for their customers. The project is live in Germany and Austria.
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Voucherify is also implemented in mobility projects in India that sell various vehicle-related services, including both subscription-based and one-time products. Bosch Digital is also considering adding referral and affiliate programs to reduce customer acquisition costs and drive large-scale adoption of their tradesman software and mobility apps.
With the growing number of projects, Bosch Digital is excited to use new enterprise-grade features such as ManagementAPIs and Stores (Areas) to split campaigns and consolidate their accounts under a single instance.
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