Based in France, Grinta is a DTC technology-driven platform that connects athletes and sport brands through the largest community sport shops network across Europe for amateur sports clubs. Grinta provides a turnkey ecommerce solution dedicated to clubs, where athletes can find everything they need, with already more than 6000 licensees proudly wearing their club colors thanks to Grinta.
Key challenges
- Helping club owners to make the first sale as Grinta’s business model is based on commission from each item sold.
- Providing club owners with the right marketing technology to incentivize more sales and generate traffic to their club storefronts.
- Increasing market awareness for Grinta’s offer via a referral program for club owners.
Extending Grinta's technology with Voucherify
Since the beginning of their operations in 2021, Grinta incorporated Voucherify APIs into their ecommerce platform, allowing club owners to build various discounting and incentive programs, as a fully white-label solution.
“Voucherify specializes in voucher systems, providing a comprehensive solution with rich features and functionalities that would have required considerable effort and expertise to develop internally. This specialization has added substantial value to our product.”
With the key Voucherify coupon-generation capabilities, club owners can create and pay for vouchers via the dashboard, to be sent to club members.
How club owners use Voucherify-generated incentives
By integrating Voucherify into Grinta’s app, club owners can run creative campaigns, such as end-of-season gifts, contests, holiday sales, referral programs or get well soon vouchers for athletes. The introduction of complex and fully automated promotions was a game-changer for club owners in terms of both fan engagement and revenue generation.
"Our club has the tradition of giving a bundle of training items to each member at the start of the season. It was quite a task, as we took cash and orders manually on paper, not knowing which colors and sizes would be in stock at the time of placing the order. But ever since we introduced Grinta and its voucher system, things have changed dramatically. Now, all we need to do is to provide a voucher for our club’s online shop to each new member and they can use it on their own and pay online. We’ve seen a slight increase in the average order value as athletes tend to add complementary products in their carts, which benefits the club as we earn more cashback.” – Lucas from the Eauze Football Club.
“I recognized the importance of appreciating our club's volunteers for their tireless efforts throughout the year. So, I took the initiative to reward them with vouchers for our club's shop. I calculated the value of each voucher by simply dividing my available budget by the total number of our volunteers. After securing the vouchers, I personally sent them via email. Without this feature, it would have taken much more time.” – Manuel of the Union Sportive St Pierre Football 58.
“With the goal to promote UC Brive shop, I made the decision to reward our top athletes with gift cards. After purchasing the vouchers on Grinta, I printed them out to be handed over during a training or in the club house. It was a stark contrast to before when promotions were simply forwarded in our group chats. This was not just a moment of giving, but also a strategic move to heighten awareness and draw attention to our club's offerings.” – Julien from UC Brive.
Referrals to minimize CAC
Besides making Voucherify an integral part of their ecommerce engine, Grinta uses different Voucherify modules to cover scenarios essential to the growth of their brand. To support Grinta’s user acquisition, the team uses Voucherify’s referral capabilities and webhooks to power a fully custom refer a friend program which was implemented in just two weeks – thanks to granular APIs and developer-friendly documentation.
The Voucherify-generated referral code is added to the referral link that club owners can share with fellow sports professionals.
Remarkable ROI driven by Voucherify
Grinta also expanded their onboarding process with Voucherify promo campaigns. Because their business model involves a free-to-use app and earning a commission on each sale, one of the biggest roadblocks was to help store managers incentivize customers to place their first order. This strategy has led to a 40% increase in first-time purchases.
Another key strategy for Grinta is introducing promotions targeting new brands and product lines that are available to storefront managers. By targeting specific demographics with these promotions, Grinta noticed a 45% increase in brand discovery and a 20% increase in sales for new brands.
“By choosing to use Voucherify, our product team was able to focus on improving core features and functionalities of our own platform. This allowed our engineers to allocate their time more effectively, rather than diverting their attention to building a voucher system from scratch.”
To ensure campaign safety and proper targeting, Grinta uses product-based validation rules alongside fully custom limits built on top of metadata. They also do pre- validation on their own before sending API requests to Voucherify, mostly to ensure that the codes that are used are displayed and redeemed via the right shop to optimize their API usage.
Since the beginning of their journey with Voucherify, Grinta launched over 15 thousand vouchers, referral codes, and gift cards altogether, which resulted in 85 thousand EUR attributed to Voucherify-powered campaigns. The average order value also jumped by 20% when a gift card is used for a purchase.
As for the future, Grinta’s main goal is to expand the scope of their marketing strategy by letting brands connect with clubs and customers by building an umbrella loyalty program, to empower sports brands, such as Nike, Puma, or Adidas, to leverage the potential of amateur sports clubs' networks and their devoted fans.
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