How Jelbi rewards urban travelers with Voucherify and Trafi

About Trafi

Trafi is the world's leading MaaS (Mobility as a Service) tech platform committed to building sustainable mobility solutions for cities. Trafi’s white-label technology powers the most successful MaaS deployments across Europe, such as BVG Jelbi in Berlin or Floya in Brussels.

About Jelbi

‍Jelbi brings together Berlin's sharing mobility, taxis, and public transportation inside a single app powered by Trafi. With over 800 000 downloads, 360 000 registered users, and around 200 mobility hubs across the city, Jelbi is the leading one-stop-shop mobility app in Berlin.

• Limited resources to develop promotion capabilities in-house. 
• Enhancing Trafi’s app with white-labeled promotion, gift card, referral, and loyalty capabilities that work within any architecture.
• High data privacy standards in the public mobility sector.

Trafi was looking for a way to expand their white-label MaaS platform with promotional and loyalty capabilities. They chose Voucherify as their partner due to robust white-label features, flexible APIs, and strict GDPR compliance. Due to unopinionated APIs, Trafi can quickly integrate Voucherify into new projects, tools, and mobile apps that will be launched based on Trafi MaaS solutions in the future. 

“Voucherify allows us to scale our product and implement advanced promotion features for our clients who can set up campaigns without our support as Voucherify’s dashboard is available to them. This way we can provide a flexible and scalable tool.” – Toma Noreikienė, Product Manager at Trafi

Voucherify API integration into Trafi’s MaaS app

Integrating gift vouchers into the Trafi’s stack took around 5 months. Jelbi’s team can now build and manage campaigns fully independently from Trafi thanks to direct access to a marketer-friendly Voucherify Dashboard.

“The API seamlessly integrates our platform with Voucherify, allowing us to implement gift vouchers through integrated UI components in our app.” – Toma Noreikienė, Product Manager at Trafi

Jelbi – incentivizing green mobility with gift vouchers

Jelbi is the first Trafi client to use Voucherify-powered gift vouchers. Jelbi uses gift cards to support a couple of different campaigns:

Incentivizing mobile app downloads

One example of a successful gift voucher campaign was the popular Deutschland ticket, granting unlimited travel on all public transport in Germany for 49€/month. In Jelbi’s campaign, users who  purchased the digital 49€ Deutschland ticket received an extra perk to sweeten the deal – a 25€ Jelbi voucher. The voucher was valid for six months and could be used across all Jelbi’s transportation services. 

Customer recovery campaigns

Additionally, Jelbi regularly runs customer recovery campaigns, where, in case of any misunderstandings, users are rewarded with a gift voucher – all managed via the Voucherify Dashboard.

Offline brand awareness campaigns

Whenever a new physical mobility hub opens, Jelbi promotes it by sending out mail and giving out printed vouchers in the neighbourhood.

Additionally, Jelbi successfully ran a promotional campaign for two consecutive years in collaboration with The Long Night of Museums event. During this initiative, visitors of the museum night received a Jelbi voucher together with their event entry ticket. This campaign alone boosted the app downloads by 260% compared to other days. 

Employee benefits powered by Voucherify gift cards 

Jelbi provides mobility gift cards, available for purchase by other companies. These cards cover the daily commuting expenses of their employees in Berlin and can serve as an employee benefit.

“We are happy with Voucherify and we are going to continue to do promotions with it. We see the impact that referrals have in mobility, and we are excited to soon implement this program run by Voucherify as well.” – Julia Roitsch, Digital Analytics & Marketing Leader at BVG Jelbi

Earning referral rewards for sharing Jelbi

Jelbi’s referral program, powered by Voucherify, enables users to invite friends to join the Jelbi platform and earn rewards for both parties upon successful registration and first use. When a user shares a unique referral link and the invitee completes their first ride or ticket purchase, both the referrer and the new user receive a voucher reward.

• Invitation Process: Users can generate and share a referral link through the Profile > Actions section in the Jelbi app. Friends can then register via this unique link, which is linked to the referrer’s account.
• Reward Conditions: A reward is credited to the referrer’s account after the invitee completes their first ride or ticket purchase. Each user can benefit from up to 10 successful referrals, and each invitee must register with a unique email not previously associated with an existing Jelbi account.

Voucherify allows Jelbi to monitor and validate referral activity through real-time data on referral status and completion. Users can view the progress of their referrals under Profile > Actions > Referral Program:

• In progress: The invitee has registered but has not yet completed a ride or ticket purchase.
• Completed: The invitee has fulfilled the necessary conditions, and the reward has been credited.

Rewards from the referral program are valid only for rides with Jelbi’s mobility partners, excluding ticket purchases and taxi bookings. The availability of referral bonuses is limited and subject to Jelbi’s terms and conditions.

‍Security and reporting – the public sector must-haves

To ensure secure gift voucher validation, Jelbi uses the following credentials to control redemptions: redemption ID, status, user ID, discounted amount, date and time of entering the voucher code in the app, and trip-specific data such as trip ID, currency, and purchase ID. With Voucherify being GDPR and ISO 27001 compliant, Jelbi can rest easy that their data is hosted securely. 

For reporting needs, Jelbi exports campaign data, compares it with payment data, and uses PowerBI as its reporting tool.

Customer engagement duo – Voucherify and Batch

Jelbi uses Voucherify with Batch CEP to drive customer engagement with personalized offers. With an automated connection, Voucherify-powered codes land in user profiles in Batch, ready to be sent out. Given high competition on the mobility market, the key future target for Jelbi is running re-engagement campaigns to re-hook passive users.