TIER Mobility is the world-leading provider of shared micro-mobility with a mission to change how people move around cities. By providing electric vehicles in over 20 countries (260 cities), TIER reduces reliance on personal vehicles while also making streets safer and cleaner by paring down traffic. With a global presence, TIER is committed to ensuring that everyone can enjoy safe and sustainable transport no matter where they live.
Key challenges
- No approval workflows and a limited number of users prolonged the campaign creation and troubleshooting processes.
- Manually creating promo codes was time-consuming and prone to errors.
- Rising subscription costs with their previous Promotion Engine.
Why TIER switched to Voucherify?
Promotions and incentives are the key growth drivers for TIER, especially when expanding to new locations. Unsatisfied with their previous promotion tool, TIER found another provider to fit the bill.
However, the TIER team soon found themselves filling in Excel sheets with codes that had to be manually uploaded into their previous Promotion Engine, causing errors and taking valuable time. The configuration issues stemmed from the lack of a proper self-service Dashboard where over 400 TIER users could independently run and target campaigns in different regions without worrying about errors. Eventually, TIER switched to Voucherify to enjoy a better price-to-value ratio accompanied by a robust self-service mode, unlimited user seats and secure approval workflows.
TIER Mobility is a seasonal business which means that pricing flexibility was pivotal for their team. With Voucherify, TIER can easily upgrade and downgrade the subscription model according to the current demand for their services and, consequently, promotions.
“Voucherify allows us to save over 70% of the time on our internal processes. Not to mention a massive slash in the subscription costs compared to our previous provider.”
Knowing the importance of promotions for growth, the TIER team was determined to migrate all data from the previous promotions provider to Voucherify without breaking the experience for their growing user base. Thanks to Voucherify metadata, all necessary campaign attributes were quickly translated into Voucherify, allowing TIER to continue running campaigns on top of business-specific properties. With direct communication between both teams, the migration was completed in just two weeks. The complete integration was production-ready in 6 weeks.
Solution
Custom campaigns powered by metadata
As a rental business, TIER uses ‘unlocks’ and ‘free minutes’ as incentives. This way, they reward users with minimal costs while increasing user engagement. The custom attributes (metadata) let TIER attach minutes and unlocks to a given customer profile for a predefined period of time. This is made possible with a digital wallet functionality that lets users store everything from discounts and gift cards to loyalty points or other custom currencies in fully-branded & API-first e-wallets. Besides product-specific incentives, TIER uses percentage-off discounts targeted at both new and existing customers that can be applied on several rides in succession.
“What I like about Voucherify is that even if there are any hiccups, their support team is always quick to respond to any issues.”
The TIER team runs sales promotions with generic and bulk promo codes for both new and frequent riders to grow both customer acquisition and retention. For extended personalization, TIER uses granular segmentation and geofencing features to target users from specific locations.
To boost employee engagement, TIER uses Voucherify to generate and distribute promo codes internally among its increasing workforce – placing its employees at the heart of the growing sustainable urban transport movement. TIER utilizes Voucherify integration with Braze Connected Content API to send promo codes to users through relevant and timely push notifications.
“Over 400 of my teammates work with Voucherify, so having a proper approval workflow process and an unlimited number of users was a game changer for us – it allowed us to save loads of time and prevent human errors that were a plight for us before.”
In the future, TIER Mobility plans to expand its use of Voucherify to cover B2B use cases and sell vouchers through its partnership network. In addition, the marketing and revenues teams are determined to experiment with more use cases and campaign flows to continue to delight riders with personalized and contextual marketing campaigns powered by Voucherify API.
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