Unobravo is a platform providing accessible online psychological services to help destigmatize mental health care. Founded less than four years ago, it connects users with a vast network of over 6,500 psychologists and psychotherapists, offering personalized care through online consultations for over 200,000 patients.
Currently operating in Italy and Spain, Unobravo aims to expand to more European countries soon.
Key challenges
- Incentivizing dormant users to schedule their first therapy session.
- Boosting customer acquisition with referrals.
- Creating a digital marketplace for therapy without diminishing its personal nature.
Before teaming up with Voucherify, Unobravo faced significant challenges with incentive and re-engagement strategies, primarily relying on email marketing for CRM efforts.
For coupons, they depended on a limited in-house tool integrated into their backend, which restricted versatile campaign creation. As Unobravo scaled up, they needed a solution that could grow with them. The primary requirements were to maintain the essential voucher creation features while enabling the development of more complex coupons and discount patterns in the future.
They first adopted Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, to strengthen their CRM efforts and then partnered with Voucherify to expand their promotional strategies with influencer marketing and referrals.
Integration ready in a few weeks
The implementation of Voucherify was straightforward. Within a few weeks, Unobravo was able to support key use cases, including one-to-many coupons and coupons for customers with specific email addresses.
“The support from the Voucherify team has been consistently reliable, assisting in the evolution of our use cases and addressing additional requirements as they arose.”
The flexibility of Voucherify's REST APIs enabled Unobravo's team to seamlessly integrate referrals and other Voucherify-powered incentives into both their web and mobile applications, ensuring a consistent user experience across various touchpoints. The Dashboard empowers Unobravo's team to conduct A/B experiments, testing different incentive levels and discount effects to determine the most effective strategies for specific user groups.
"Thanks to the various endpoints that Voucherify provides, we were able to integrate referral functionality within our web app. It's not just for CRM campaigns or email marketing; this feature is also present in both our web app and native app."
Strategic discounts, referrals & influencer marketing
Voucherify enabled Unobravo to enhance CRM efforts with contextual incentives, significantly improving their marketing strategies.
One notable advancement was the expansion of influencer marketing, facilitated by Voucherify's flexible promo code generation and tracking mechanisms. This marketing channel is now responsible for more than 7% of new customers every month.
Previously, Unobravo struggled to establish a referral program due to the lack of tools for managing referees and referrers; now, 3% of new customers each month come from referrals, with this figure steadily rising.
Additionally, the seamless integration of Voucherify with Braze allows Unobravo to implement strategic and contextual discounts, effectively re-engaging dormant users and incentivizing initial therapy sessions. Another critical use case is B2B benefits when Unobravo’s services are offered at a discounted rate for partner companies. Looking ahead, Unobravo plans to offer therapy bundle discounts, leveraging Voucherify's comprehensive bundle capabilities.
Braze and Voucherify for a winning CRM strategy
Integrating with Braze has been essential for effective incentive distribution at Unobravo. This includes using Braze Connected Content for assigning and sharing unique promo codes and saving incentive data as custom attributes, ensuring no data point is skipped.
"The integration of Voucherify with Braze has been incredibly helpful. We can send various reminders to customers based on event triggers and automate campaign optimization."
Unobravo is running multiple campaigns with Braze and Voucherify, mostly focusing on re-engaging customers who signed up and connected with a therapist but did not schedule a therapy session. The team is also focused on building automated reminders and nudges to push users to use the offer sooner rather than later. Unobravo uses Braze to message users on multiple channels, including emails and push notifications.
Besides finding new ways to incentivize users, the integration between Voucherify and Braze streamlines data management between the two platforms. Braze is the primary platform used for managing customer data, while Tableau is used for any extra data crunching.
Voucherify’s metadata and custom events let the Unobravo team run highly granular campaigns based on data points such as the number of sessions or transaction value related to each session. Soon, the team plans to personalize campaigns with more clinical data points such as the success rate of therapy of the individual patient.
Streamlined operations behind successful promotion marketing
The CRM team and the influencer marketing team, comprising six members, collaborate on managing promotions using Voucherify. They receive support from a two-person data engineering team, with additional assistance from the PM.
The integration of Voucherify and Braze has resulted in a steady monthly increase in new customers and revenue for Unobravo. The improving ratio of generated codes to redeemed codes indicates enhanced customer engagement with promotions. Additionally, offering discounts through these platforms makes psychological and mental care more affordable and accessible for Unobravo customers.
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