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Maximize customer engagement

How Klaviyo works?

Klaviyo is a unified customer platform enabling brands to take complete control of consumer data and interactions. By utilizing over 250 native integrations, brands can automate email, SMS, and push communications, providing a more personalized experience for customers.

Voucherify provides a ready-to-go integration with Klaviyo, enabling you to share Voucherify codes via Klaviyo.

How to make the most of Voucherify and Klaviyo?

By connecting your Voucherify account with Klaviyo, you can share promo codes, gift cards, referral codes, and loyalty program codes via Klaviyo campaigns. Voucherify will save relevant unique codes as custom properties in Klaviyo user profiles. This connection allows you to combine personalized incentives with omnichannel messaging to send the right offer to the right user via your preferred channels.

The integration supports:

  • Sharing of promo codes, referral codes, loyalty card codes, and gift cards. 
  • Sharing related campaign information such as publication date, QR codes, or links to customer cockpits. 
  • Saving and updating custom properties in Klaviyo. 
  • Creating and modifying customers in Klaviyo. 

Why use Voucherify and Klaviyo for coupons and promotions?


Integrating Voucherify with Klaviyo allows you to create and distribute personalized coupon campaigns and promotions via Klaviyo’s email and SMS channels. Klaviyo’s customer data platform provides rich insights, enabling you to send highly targeted offers, while Voucherify manages the generation, validation, and tracking of discount codes and promotions.


  • Advanced coupon management – Create unique and fraud-proof coupon codes in Voucherify and sync them with Klaviyo to deliver through your email and SMS marketing campaigns wrapped in personalized messages.
  • Real-time coupon distribution – Trigger coupon and promotion distribution based on real-time customer behavior or milestones such as purchase anniversaries or cart abandonment.
  • Multi-channel messaging – Distribute coupon codes and promotions across different channels powered and orchestrated by Klaviyo.
  • ScalabilityBoth Voucherify and Klaviyo are API-first platforms, making them highly flexible and scalable. They can handle large-scale coupon distribution with minimal manual intervention and can easily integrate with existing marketing stacks.
  • Effective coupon ROI tracking – Monitor coupon usage, redemptions, and overall campaign performance through Voucherify and Klaviyo to build advanced reports.

How to connect Voucherify and Klaviyo for coupons and promotions?


  1. Start by enabling the Klaviyo integration within your Voucherify account. You’ll need to provide API credentials from Klaviyo to authenticate the connection.
  2. Voucherify will synchronize customer data from Klaviyo. Voucherify can use either the Klaviyo external ID or, if missing, Voucherify's customer ID.
  3. Create promotional campaigns, coupon codes, or discount offers in Voucherify. You can customize these campaigns with rules and validations tailored to customer segments or behaviors.
  4. With the integration in place, you can automatically trigger emails or SMS via Klaviyo when customers meet certain criteria (like making a purchase or signing up). Voucherify handles the generation and validation of coupon codes, which can be embedded into Klaviyo’s messages.
  5. Coupons, discounts, and promotions are sent to customers through Klaviyo based on their behaviors and the configured rules in Voucherify.

Make the most of Voucherify and Klaviyo for coupons and promotions


Use Klaviyo’s automation capabilities to send Voucherify-generated coupons and promotions based on real-time triggers, such as a customer’s recent browsing behavior or abandoned cart events. This ensures that customers receive personalized offers at the right moment, increasing the chances of redemption.


Learn more: How to Send Promo Codes with Klaviyo?

Why use Voucherify and Klaviyo for loyalty programs?


The integration between Voucherify and Klaviyo allows you to run personalized loyalty programs, keeping customers informed about their points, rewards, and progress through Klaviyo’s messaging tools. You can use Klaviyo to send real-time updates on loyalty program statuses, while Voucherify manages the backend operations of points accumulation and rewards redemption.


  • Loyalty updates via Klaviyo – Notify customers about their loyalty status, points accumulation, or rewards redemption through Klaviyo’s email or SMS messaging.
  • Automated loyalty communications – Use Klaviyo’s automated workflows to trigger messages based on loyalty milestones such as tier upgrades or expiring points.
  • Event-driven messaging – Engage with customers by sending loyalty updates when they take actions like making a purchase, signing up for the loyalty program, or engaging with your brand.

How to connect Voucherify and Klaviyo for loyalty programs?


  1. Start by enabling the Klaviyo integration within your Voucherify account. You’ll need to provide API credentials from Klaviyo to authenticate the connection.
  2. Voucherify will synchronize customer data from Klaviyo. Voucherify can use either the Klaviyo external ID or, if missing, Voucherify's customer ID.
  3. Create your loyalty program in Voucherify. You can customize the program rules, tiers, and benefits to tailor the rewards program to customer segments or behaviors.
  4. With the integration in place, you can automatically trigger emails or SMS via Klaviyo when customers meet certain criteria (like enter a new loyalty tier or earn points). Voucherify handles the generation and validation of loyalty cards and reward discount codes, which can be embedded into Klaviyo’s messages.
  5. Loyalty data and reward coupons are sent to customers through Klaviyo based on their behaviors and the configured rules in Voucherify.

Make the most of Voucherify and Klaviyo for loyalty programs


Use Klaviyo’s segmentation and automation to send personalized loyalty program updates, ensuring customers remain engaged and informed about their progress. This real-time interaction can help improve retention and encourage repeat purchases. For more advanced use cases, consider working directly with APIs and webhooks to push and pull data between Voucherify and Klaviyo more effectively.


Learn more: How to Create a Customer Loyalty Program with Klaviyo?


Learn more: How Munhowen Drinx runs their rewards programs with Voucherify and Klaviyo?


Learn more: Introducing Open Source Loyalty Accelerator for Omnichannel Retail


Loyalty accelerator with Voucherify and Klaviyo – diagram

Why use Voucherify and Klaviyo for referrals?


Running referral programs with Voucherify and Klaviyo enables you to automate the delivery of referral codes and track the success of your referral campaigns. Voucherify handles the creation and management of referral codes, while Klaviyo delivers personalized messages to both referrers and referred customers.


  • Personalized referral codes – Generate unique referral codes in Voucherify and send them via Klaviyo’s email and SMS campaigns.
  • Real-time referral tracking – Track referrals and reward customers when their referred friends take specific actions like signing up or making a purchase.
  • Event-triggered referral messaging – Automatically send referral rewards or notifications when customers successfully refer their friends.

How to connect Voucherify and Klaviyo for referrals?


  1. Start by enabling the Klaviyo integration within your Voucherify account. You’ll need to provide API credentials from Klaviyo to authenticate the connection.
  2. Voucherify will synchronize customer data from Klaviyo. Voucherify can use either the Klaviyo external ID or, if missing, Voucherify's customer ID.
  3. Create your refer-a-friend program in Voucherify. You can customize the program rules, tiers, and referral rewardsto tailor the program to customer segments or behaviors.
  4. With the integration in place, you can automatically trigger emails or SMS via Klaviyo when customers meet certain criteria (like refers a new friend or makes a referral qualifying purchase). Voucherify handles the generation and validation of referral codes and associated referral rewards, which can be embedded into Klaviyo’s messages.
  5. Referral data and reward coupons are sent to customers through Klaviyo based on their behaviors and the configured rules in Voucherify.

Make the most of Voucherify and Klaviyo for referral programs


Take advantage of Klaviyo’s segmentation and personalization features to send referral codes and updates at key moments, such as after a successful purchase or referral completion. This encourages ongoing referrals and enhances customer loyalty.


Learn more: How to Create a Referral Program with Klaviyo?

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