How mParticle works?
mParticle is a customer data platform (CDP) that simplifies the management of customer data throughout the entire lifecycle. It helps brands unify data across various databases and partners, providing transparent and relevant insights with a comprehensive suite of analytics tools.
How to make the most of Voucherify and mParticle?
Thanks to the API-first approach, connecting Voucherify with mParticle is quick and easy. With mParticle integration, you can build personalized promotions on top of granular customer data maintained by mParticle CDP. That's not all – the integration lets you form invaluable insights for promotions type and delivery to run better consumer promotions in the future. mParticle audiences can be synced with Voucherify customer metadata allowing you to target predefined user groups with different incentives.
The integration offers both an inbound and outbound mode allowing you to firstly receive customer data from mParticle in your Voucherify account. Secondly, Voucherify can notify mParticle about key events such as code validation, redemption and customers receiving rewards.
Brands can use those features in many creative ways – from creating VIP-only offers based on mParticle audiences to triggering loyalty points and rewards. Thanks to the Voucherify integration with mParticle, brands can easily transfer customer data between Voucherify and mParticle. This eliminates the need for your development team to create a separate app for data synchronization.
Why use Voucherify and mParticle for coupons and promotions?
Integrating Voucherify with mParticle enables the creation and delivery of personalized coupon campaigns and cart promotions that respond directly to customer behavior. This connection allows for more targeted and effective coupon distribution through mParticle's robust customer data platform and Voucherify's coupon management engine.
- Unified customer profiles – mParticle consolidates customer data from various sources, providing a holistic view of customer behavior and preferences. This integration with Voucherify enables hyper-personalized coupon offers based on real-time insights, such as browsing activity and purchase history.
- Enhanced segmentation – Utilize mParticle’s rich data to create detailed customer segments based on specific behaviors (e.g., first-time buyers, high spenders). This segmentation allows for targeted coupon campaigns with tailored messaging and incentives by setting validation rules in Voucherify.
- Consistent data streaming – mParticle ensures data consistency across all connected tools, including email platforms, CRM systems, and Voucherify. This minimizes discrepancies in coupon distribution and enhances the effectiveness of promotional efforts.
- Event-triggered coupons: Leverage mParticle's event tracking capabilities to issue coupons based on specific customer actions (e.g., sign-ups, purchases, cart abandonment). When an event occurs, mParticle can trigger an API call to Voucherify to generate personalized coupons, which are then delivered through preferred channels (email, SMS, push notifications, etc.).
- Personalized customer journeys – Create personalized customer journeys using mParticle’s data management capabilities. For example, trigger specific coupon offers based on previous interactions or milestones in the customer lifecycle, enhancing the relevance of your promotions.
Learn more: Voucherify and mParticle: How to Deliver Data-Driven Promotions for Effective Marketing
How to connect Voucherify and mParticle for discount coupons and promotions?
- Create accounts and get API keys from Voucherify and mParticle.
- Go to mParticle’s integrations catalog, search for Voucherify, and add it. Enter the Voucherify API key to activate the integration.
- Design your coupon campaign or promotion in Voucherify by setting up coupon rules, like discounts, limits, and expiration dates, and use mParticle’s real-time customer data to trigger coupon or promotion delivery.
- Automate campaign management with mParticle’s real-time event tracking which ensures customer actions, like a first purchase or abandoned cart, automatically trigger coupon distribution via Voucherify.
- Use both platforms to track redemptions and analyze coupon performance, adjusting your strategies to improve results.
Make the most of Voucherify and mParticle for coupons and promotions
The mParticle-Voucherify integration works by sending customer events from mParticle to Voucherify, which allows you to create and update customer profiles and trigger coupon campaigns and cart promotions based on real-time behavior. Custom events in mParticle, like "purchase" or "signup," can automatically trigger coupon distribution in Voucherify, making the process efficient and effective.
Learn more: CDP-boosted Promotions with mParticle and Voucherify
Why use Voucherify and mParticle for loyalty programs?
A loyalty program is key for keeping your best customers engaged, and with the power of Voucherify and mParticle, you can create loyalty programs tailored to individual customers based on their behavior. mParticle collects detailed customer data, while Voucherify automatically rewards customers with points and perks based on that data.
- Real-time loyalty workflows – With mParticle processing real-time data, you can automatically trigger loyalty rewards. For instance, provide extra points to customers who have shown increased activity on your site or made frequent purchases in the past month.
- Event-driven responses – mParticle captures real-time customer events, enabling automatic application of loyalty points or rewards through integrations with Voucherify.
- Consistent loyalty interactions – Offer a seamless loyalty experience across web, mobile, and physical stores. mParticle ensures that customer data is consistently up-to-date, providing a unified experience no matter where customers engage with your brand.
- Targeted member groups – Leverage mParticle’s real-time segmentation capabilities to target and reward specific customer groups based on behaviors and loyalty program tiers (e.g., high spenders, frequent purchasers). This ensures that rewards are meaningful and relevant to each segment.
- Flexible reward structures: mParticle allows you to define how customers earn points. Whether through purchases, social media shares, or referrals, mParticle’s robust data tracking capabilities enable you to reward customers based on their actions effectively.
How to connect Voucherify and mParticle for loyalty programs?
- Create accounts and get API keys from Voucherify and mParticle.
- Go to mParticle’s integrations catalog, search for Voucherify, and add it. Enter the Voucherify API key to activate the integration.
- Design your loyalty program in Voucherify by setting up earning rules, loyalty triggers, tiers, rewards mapping, and more. Use mParticle’s real-time customer data to trigger reward actions in Voucherify.
- Automate loyalty program management with mParticle’s real-time event tracking which ensures customer actions, like a first purchase or abandoned cart, automatically trigger points assignment or reward issuance via Voucherify.
- Use both platforms to track redemptions and analyze loyalty program performance.
Make the most of Voucherify and mParticle for loyalty programs
With mParticle’s ability to track custom events, you can create even more dynamic loyalty programs in Voucherify. For example, a "purchase" event in mParticle can automatically update the customer’s loyalty points balance in Voucherify. You can also create customer groups based on data from mParticle and customize rewards accordingly.
Learn more: Introducing Open Source Loyalty Accelerator for Omnichannel Retail
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Why use Voucherify and mParticle for referrals?
Referral programs can help grow your customer base quickly, and with Voucherify and mParticle working together, you can track and reward referrals in a way that’s automated and personalized. mParticle’s real-time data collection ensures accurate tracking of referral actions, while Voucherify takes care of issuing rewards.
- Automate referral workflows – Capture referral sign-ups and other actions through mParticle and trigger personalized referral codes or rewards in Voucherify for both the referrer and referred upon successful sign-up or purchase.
- Enrich advocate profiles – Utilize mParticle’s traits along with Voucherify’s data to track referrals, conversions, and rewards, thereby enriching customer profiles with valuable insights.
- Automate referral rewards – Automatically trigger referral rewards via mParticle when key events, such as a friend’s first purchase, occur, minimizing manual intervention.
- Track referrals omnichannel – Capture referral events across all channels (email, web, mobile) and forward them to Voucherify for comprehensive tracking and management of referral activities.
- Dynamic referral flows – Trigger personalized referral codes at strategic moments (e.g., spending milestones) or offer time-limited referral bonuses based on specific customer actions (e.g., significant purchases).
- Referral fraud prevention – Utilize real-time customer data to establish rules that prevent referral abuse, such as flagging multiple self-referrals, ensuring the integrity of your referral program.
How to connect Voucherify and mParticle for referrals?
- Create accounts and get API keys from Voucherify and mParticle.
- Go to mParticle’s integrations catalog, search for Voucherify, and add it. Enter the Voucherify API key to activate the integration.
- Design your referral program in Voucherify by setting up referral rules, conversion events, communications, and referral rewards. Use mParticle’s real-time customer data to trigger referral actions in Voucherify.
- Automate referral program management with mParticle’s real-time event tracking which ensures that customer referrals instantly trigger rewards in Voucherify.
- Use both platforms to track redemptions and analyze referral program performance.
Make the most of Voucherify and mParticle for referral programs
Use mParticle’s custom events and audience segmentation to enhance your referral program. For instance, you can trigger different rewards based on specific customer segments or actions tracked in mParticle. Additionally, referral data can flow back from Voucherify to mParticle, ensuring all customer interactions are tracked across platforms.
