Shopware is a modular ecommerce platform that enables businesses to create and manage customizable online stores, offering flexibility through its API-driven architecture and extensive plugin marketplace. It supports both B2C and B2B models, with features like headless commerce, intuitive CMS, and scalability for diverse business needs.
Integrating Voucherify with Shopware allows synchronization of product and customer data, enabling advanced loyalty programs and referral campaigns. It facilitates earning points for actions like registration or purchases, redeeming points at checkout, and personalized voucher creation and redemption. Customers can view referral codes, loyalty activities, and custom messages directly in their Shopware account, enhancing engagement and driving sales.