The trickiest part of building a solid coupon campaign is distribution. Coupon distribution is the process of delivering promo codes to customers through various channels, like email, SMS, push notifications, website pop-ups, or partner platforms, to drive engagement, conversions, or retention.
Luckily, with specialized communication partners such as Infobip you are able to precisely set up and schedule offer distribution workflows that are not only contextual, but also fully automated. Scheduling a successful coupon distribution involves:
The integration flow between Infobip and Voucherify involves setting up an automated campaign where an external trigger, such as a CRM event, profile update, or inbound message, starts a flow in Infobip. Once the flow is triggered, Infobip uses a “Call API” block to request a personalized promo code from Voucherify’s API. This requires a preconfigured Voucherify campaign and proper authentication, with the payload including details like customer ID and metadata.
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After Voucherify returns a response, Infobip extracts the promo code using a JSON path and maps it to a flow variable. This code is then inserted dynamically into a WhatsApp message sent to the customer using a prebuilt template. The flow must be validated and launched in Infobip, and its performance can be monitored live.
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