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Main Benefits
Organizing offline to online giveaways is a great way to increase engagement and brand awareness of those customers who already bought your product. Offering a giveaway with interesting prizes can be a way to get more people to purchase your product instead of competitors’. Informing shoppers about the giveaway straight on the packaging increases the visibility of your campaign and your offer.
Offline to online giveaways are a great way to bring your customers to your fully-owned channels. It makes it possible to showcase your products to the customers who may know just one or a couple of them but not the whole collection. If you collect customer data in the giveaway subscription form and require or prompt users to accept the consent to send them marketing information, you can gain a valuable list of customers with their contact information to further advertise to them. Other customer data can be collected in the giveaway form to allow you to personalize your offers, for example, their age, preferences, allergies, skin type, etc.
Program rules
Best Practices
- Choose rewards that incentivize your target audience, do not set up the rewards randomly. Every target audience has different drivers.
- Set up at least one high-value prize that makes it worth participating in the giveaway.
- Plan the giveaway subscription form carefully. Do not make it too long or complicated as it will deter people from participating. On the other hand, ask some additional questions (they can be optional, not obligatory, to answer) that will help you with further offer and communication personalization.
- Ask for marketing consent from those who want to participate in the giveaway.
- Make sure the giveaway has clearly defined expiration dates and make sure that the giveaway QR codes are not printed on the products after the giveaway ends.
- This type of giveaway, offline to online lucky draw, works in more cases than just printing on fast moving goods. You could also advertise your giveaway in a newspaper, on a wall in a bar, pub, posters in venues. Imagine a museum running a giveaway of free museum entries among visitors who come on Mondays, participation guidelines could be printed on the museum plan or leaflet they usually use.
- You can also run other types of giveaways, with fewer prizes where the prizes are assigned randomly, not every XX person.
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