Q1 2025 Product Update: Pending Loyalty Points & Bundles

Kicking off 2025 with powerful updates! Enjoy more flexible loyalty management, smarter bundling, and easier campaign logic – from enhanced Rules Engine to pending points and bundling upgrades.

Curious about what’s new? Dive into Release Notes for the latest updates. Got something on your wishlist? Add your voice to our Roadmap – we’re all ears.

Enhanced bundling module

We’re excited to introduce the enhanced Bundles module, a new discount type that lets you create product groups with minimum quantity requirements to unlock special discounts like bundle deals and BOGO promotions. With Bundles, you can add products, SKUs, or collections and set purchase conditions for customers to qualify for discounts, like product-based promotions. Bundles are saved as part of a validation rule within a campaign, ensuring easy discount application.

Pending loyalty points

Loyalty programs now support delayed activation of points, allowing you to hold earned points in a pending state until return or cancellation periods pass. Instead of being credited immediately, points appear as pending in the customer’s wallet, giving you more control over reward distribution.

Pending points can be fully managed via the API, with a new endpoint that lets you adjust balances as needed. We’ve also added a new trigger to Distributions and a webhook to keep customers informed in real time when their pending balance changes.

Authorization – OAuth Beta (API)

OAuth 2.0 is now available in beta as a new authorization method for the Voucherify API, offering a more secure and flexible way to manage integrations. Using your app’s client credentials, you can generate short-lived tokens that inherit the permissions of your original API key.

Tokens are issued via the API and expire after 15 minutes. You can use them as Bearer tokens with the X-Voucherify-Channel header, and manage them through new endpoints that support token introspection and revocation.

OAuth is currently in beta – to try it out, contact our support team to get access.

Upgraded Validation Rules builder

The Validation Rule Builder has been redesigned to give you greater control over campaign logic with a more intuitive interface. You can now move added rules, change their sequence, or place them inside or outside brackets thanks to new drag-and-drop functionality.

A visual preview also lets you review your entire validation setup directly from campaign or rule details, helping you build and adjust promotional logic faster and more confidently.

Updated UI experience

This quarter, we rolled out a series of UI enhancements designed to improve usability. The Validation Rule Builder and CSV importers now feature a cleaner, more intuitive layout, while key areas like Project Settings, Campaigns, and Rewards have been visually upgraded for a better consistency. We’ve also refined filtering options and improved error messaging.

New product demo video

Need a quick overview or want to onboard a new team member fast? Our new product demo is a polished, engaging walkthrough of Voucherify’s key features, updated with all the latest improvements.

Shopware loyalty blueprint with Strix

In collaboration with our partners at Strix, we’ve developed a ready-to-use integration between Voucherify and Shopware – already delivering results for one of our customers, a leading German FMCG wholesaler.

With this blueprint, you can launch personalized loyalty campaigns in your Shopware storefront without custom development. The integration syncs customer, product, and order data between platforms to enable real-time rewards, points balances, and redemptions. You can also use Voucherify’s segmentation tools to deliver promotions based on Shopware data like purchase history or cart contents.

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Where to meet our team in Q2?

We’re hitting the road again! You can catch the Voucherify team at:

• The Composable Conference (April 22, Chicago): Join industry pioneers to connect with experts and help shape the next era of digital experiences. Enjoy a drink, mingle with peers, and meet the Voucherify team to talk all things promotions and loyalty.
• Elevate 2025 (May 20, Miami Beach): Connect, collaborate, and celebrate with the business and tech leaders shaping the future of commerce. Hear real transformation stories from top brands and stop by the Voucherify team to talk composable promotions and loyalty.

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Learn more about the newest features

Go to Release Notes

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