How BAEMIN handles millions of redemptions in a coupon-hungry market?

The COVID-19 pandemic brought about an unprecedented growth of food delivery services as more people started to order takeout. When BAEMIN entered the Vietnamese market in 2019, their growth team soon realized the importance of incentivizing customers. Without a specialized coupon tool, their marketing team was struggling with managing promotions, wasting precious development time on adjusting campaigns for hours on end.

Download the BAEMIN Case Study to discover how this popular food delivery app incentivizes millions of users and nurtures long-term brand loyalty with targeted and fraud-proof promo codes.