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Personalized loyalty engagement

How Emarsys works?

Emarys is an email marketing automation platform that helps businesses manage campaigns, segment audiences, and track results. It offers tools for personalized messaging, A/B testing, and analytics to optimize marketing strategies.

How to make the most of Voucherify and Emarsys?

To make the most of Voucherify and Emarsys, integrate Voucherify’s personalized discount and reward features with Emarsys’s automated marketing campaigns for targeted, data-driven promotions. This combination enables seamless delivery of tailored offers across multiple channels, enhancing customer engagement and conversion rates.

Why use Voucherify and Emarsys for coupons and promotions?


Integrating Voucherify with Emarsys allows you to create and send personalized coupon campaigns and discount promotions through Emarsys’ email, SMS, and push channels. With Emarsys’ customer data platform and Voucherify’s robust coupon management system, you can tailor your offers based on customer segments and behavior, ensuring highly relevant and timely coupon distribution.


  • Advanced coupon management – Create unique, personalized coupon codes in Voucherify and sync them with Emarsys for delivery via multiple channels (email, SMS, push notifications).
  • Behavior-driven coupon distribution – Automatically trigger coupon sends based on real-time customer behavior, such as purchases, cart abandonment, or browsing patterns.
  • Multi-channel delivery – Use Emarsys to distribute coupons across email, SMS, and mobile push notifications, reaching customers on their preferred platforms.
  • Real-time tracking – Track coupon redemptions and campaign performance in Voucherify, while Emarsys monitors user engagement and interactions.

How to connect Voucherify and Emarsys for coupons and promotions?


  1. Log in to Voucherify and get the API keys to allow Emarsys to pull data.
  2. Set up a coupon codes campaign in Voucherify.
  3. In Emarsys, navigate to the External Content settings. Set the external URL to the Voucherify API endpoint (e.g., publication endpoint), making sure you include the authentication details (API Key) and any necessary parameters (e.g., customer ID, campaign ID). Emarsys will call this URL to retrieve real-time coupon data when sending an email.
  4. Create a dynamic email template. Use placeholders in your email template for coupon data (e.g., {{coupon_code}}). In Emarsys, configure the External Content call so it retrieves and maps the coupon code and other details (such as expiration date) into these placeholders.

Make the most of Voucherify and Emarsys for coupons


Utilize Emarsys’ advanced segmentation and automation to send Voucherify coupon codes to the right customers at the most opportune moments. Whether you’re looking to re-engage inactive users or reward loyal customers, the combination of Emarsys’ insights and Voucherify’s coupon engine ensures that your campaigns are personalized, timely, and conversion-focused.

Why use Voucherify and Emarsys for loyalty?


Integrating Voucherify with Emarsys allows you to run personalized loyalty programs that keep customers informed and engaged. With Emarsys’ data segmentation and Voucherify’s loyalty engine, you can send real-time updates about points, rewards, and tiers, ensuring that your loyalty program stays top of mind for your customers.


  • Automated loyalty updates – Keep customers informed about their points, tier upgrades, and available rewards via automated messages through Emarsys’ channels (email, SMS, push).
  • Behavior-driven loyalty notifications – Send updates based on customer actions, such as purchases or point accumulation.
  • Event-based messaging – Trigger personalized notifications when customers reach specific loyalty milestones, such as reaching a new tier or qualifying for a reward.

How to connect Voucherify and Emarsys for loyalty?


  1. Log in to Voucherify and get the API keys to allow Emarsys to pull data.
  2. Set up a loyalty program in Voucherify.
  3. In Emarsys, navigate to the External Content settings. Set the external URL to the Voucherify API endpoint (e.g., publication endpoint), making sure you include the authentication details (API Key) and any necessary parameters (e.g., customer ID, campaign ID). Emarsys will call this URL to retrieve real-time loyalty data when sending an email.
  4. Create a dynamic email template. Use placeholders in your email template for loyalty data (e.g., {{loyalty_card}}). In Emarsys, configure the External Content call so it retrieves and maps the loyalty card code and other loyalty details (such as expiration date) into these placeholders.

Make the most of Voucherify and Emarsys for loyalty


Emarsys’ event-driven communication together with Voucherify’s loyalty management helps keep customers engaged with personalized updates about their loyalty progress. Whether it’s a notification about points expiring or a reminder of available rewards, the integration ensures real-time engagement that keeps customers coming back.


Learn more: Introducing Open Source Loyalty Accelerator for Omnichannel Retail


Loyalty accelerator with Voucherify and Emarsys

Why use Voucherify and Emarsys for referrals?


Voucherify and Emarsys together allow you to automate your referral program and ensure timely communication with your customers. With Voucherify managing referral codes and tracking, and Emarsys handling messaging, you can easily send referral invitations, updates, and rewards through the preferred channels of your customers.


  • Custom referral codes – Generate unique referral codes in Voucherify and send them through Emarsys’ email or SMS channels.
  • Automated referral notifications – Notify customers in real time when a referral is successful or when they earn a referral reward.
  • Event-triggered messaging – Send referral invites and updates based on customer behavior, ensuring that your referral program is personalized and timely.

How to connect Voucherify and Emarsys for referrals?


  1. Log in to Voucherify and get the API keys to allow Emarsys to pull data.
  2. Set up a loyalty program in Voucherify.
  3. In Emarsys, navigate to the External Content settings. Set the external URL to the Voucherify API endpoint (e.g., publication endpoint), making sure you include the authentication details (API Key) and any necessary parameters (e.g., customer ID, campaign ID). Emarsys will call this URL to retrieve real-time loyalty data when sending an email.
  4. Create a dynamic email template. Use placeholders in your email template for loyalty data (e.g., {{loyalty_card}}). In Emarsys, configure the External Content call so it retrieves and maps the loyalty card code and other loyalty details (such as expiration date) into these placeholders.

Make the most of Voucherify and Emarsys for referrals


Make use of Emarsys’ segmentation and behavioral triggers to send referral invitations at the optimal time for each user. By automating updates on referral progress and rewards, you can boost engagement and effectively grow your customer base.

Are you wasting time and money on digital promotions?

It’s time for a change.