Build referral campaigns with custom logic, any reward type, and full attribution.
Then scale them across markets without rebuilding.
Voucherify is a flexible refer-a-friend software, giving you full control over referral flows, rewards, attribution, and branding.
Choose who qualifies, what triggers a reward, and when it's issued. Build flows that mirror how your customers actually convert, not how a template assumes they do.

Not every advocate is equal. Set reward tiers based on referral quality, conversion count, or revenue impact, then let the structure do the work.

Loyalty points, coupons, gift cards, or custom rewards. Change incentives mid-campaign, run A/B tests on reward types, and find what actually drives word of mouth.




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Trigger invites, track conversions, and issue rewards across email, SMS, app, webhook, or POS. No manual steps between share and reward.
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No templates to color in. Control every screen, message, and flow with your brand, your domain, your UX.

Enforce unique link tracking, per-referral limits, velocity caps, and custom validation rules. Flag self-referrals and duplicates before rewards are issued.
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See which advocates drive revenue, which rewards convert, and where drop-offs happen. Full attribution from share to conversion.
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Turn referral rewards into loyalty points, tier upgrades, or earning rule triggers. Run referrals and loyalty from one platform.
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Send referral data to your CRM, CDP, CEP, or ecommerce platform in real time. Pre-built connectors for Braze, Segment, Shopify, and more, plus webhooks for anything custom.
Vincent is Voucherify's AI agent for incentive optimization. Describe the referral program you want to run. Vincent builds the flow, sets the rules, and tells you what's converting
Tell Vincent you want a double-sided referral program with tiered rewards. It builds the campaign: triggers, validation, rewards, guardrails.
Vincent surfaces which advocates drive revenue, which reward types perform, and which referral flows are just burning budget.
How do your referral incentives compare to what competitors offer? Vincent reads the landscape so you don't have to.
Vincent connects to your CEP, CDP, and analytics tools. From advocate segmentation to reward delivery, one agent coordinates it all.

Access hundreds of purpose-built endpoints to build, manage, and scale referral campaigns with ease.

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.


Add custom fields to customers, products, campaigns, redemptions, anything. Then build advocacy logic around
what actually matters to your brand.
Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.
Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Voucherify Referral Program Software