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Referral program software for teams that outgrew templates

Build referral campaigns with custom logic, any reward type, and full attribution.
Then scale them across markets without rebuilding.

Custom referral flows with tiered rewards
Fraud prevention and attribution tracking
White-label everything

Build referral programs worth sharing

Voucherify is a flexible refer-a-friend software, giving you full control over referral flows, rewards, attribution, and branding.

Set your own referral logic

Choose who qualifies, what triggers a reward, and when it's issued. Build flows that mirror how your customers actually convert, not how a template assumes they do.

Voucherify referrals – overview of the referral program builder
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Build tiered referral programs

Not every advocate is equal. Set reward tiers based on referral quality, conversion count, or revenue impact, then let the structure do the work.

Voucherify referrals – overview of the referral levels builder
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Any reward type, one platform

Loyalty points, coupons, gift cards, or custom rewards. Change incentives mid-campaign, run A/B tests on reward types, and find what actually drives word of mouth.

Voucherify referrals – view of referral rewards combined with loyalty
Voucherify referrals – overview of the referral program builderVoucherify referrals – overview of the referral levels builderVoucherify referrals – view of referral rewards combined with loyalty
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"I feel that we are in a really good place right now with Voucherify. I appreciate the customization options that we were given to make the tool fit our needs to the letter."
95%
increase in referral sign-ups
90%
more referrals compared to previous editions
11%
uplift in tax submissions
Read case study
Taxfix story hero
"Thanks to the various endpoints that Voucherify provides, we were able to integrate referrals within our web app. It's not just for CRM campaigns, referrals live in both our web app and native app."
37%
lift in referral traffic
10%
of traffic sourced from influencer promo codes
4 weeks
for full referral workflows integration
Read case study
Livelo story hero
"Thanks to Voucherify's flexibility and wide range of customization features, we were able to build a referral program that truly fit our needs."
80%
conversion rates from referrals
333%
of referral target reached in two months
15%+
of all CRM-sourced bookings activated by referrals
Read case study
A man and woman watch many hot air balloons flying over a rocky landscape at sunset.
Automated referral campaign flow showing invite triggers, reward distribution, and multi-channel delivery via email, SMS, and app.

Automate referral campaigns end to end

Trigger invites, track conversions, and issue rewards across email, SMS, app, webhook, or POS. No manual steps between share and reward.

Custom-branded referral experience embedded in a product interface with API integration.

White-label every referral touchpoint

No templates to color in. Control every screen, message, and flow with your brand, your domain, your UX.

Fraud prevention rules showing per-customer limits, velocity caps, and validation logic in Voucherify.

Block referral fraud at the source

Enforce unique link tracking, per-referral limits, velocity caps, and custom validation rules. Flag self-referrals and duplicates before rewards are issued.

Referral program analytics dashboard tracking advocate performance, reward conversions, and attribution data.

Measure referral performance and ROI

See which advocates drive revenue, which rewards convert, and where drop-offs happen. Full attribution from share to conversion.

Referral rewards feeding into a loyalty program with points balance and advocate activity tracking.

Connect referrals to your loyalty program

Turn referral rewards into loyalty points, tier upgrades, or earning rule triggers. Run referrals and loyalty from one platform.

Referral data flowing into CRM, CDP, and ecommerce integrations through webhooks and API connectors.

Plug referrals into your existing tools

Send referral data to your CRM, CDP, CEP, or ecommerce platform in real time. Pre-built connectors for Braze, Segment, Shopify, and more, plus webhooks for anything custom.

Your next referral program starts with a prompt

Vincent is Voucherify's AI agent for incentive optimization. Describe the referral program you want to run. Vincent builds the flow, sets the rules, and tells you what's converting

Describe it, launch it

Tell Vincent you want a double-sided referral program with tiered rewards. It builds the campaign: triggers, validation, rewards, guardrails.

Know which referrals actually convert

Vincent surfaces which advocates drive revenue, which reward types perform, and which referral flows are just burning budget.

Benchmark your referral program

How do your referral incentives compare to what competitors offer? Vincent reads the landscape so you don't have to.

Works with your stack

Vincent connects to your CEP, CDP, and analytics tools. From advocate segmentation to reward delivery, one agent coordinates it all.

Built for the next era of referral programs

The most advanced referral APIs

Access hundreds of purpose-built endpoints to build, manage, and scale referral campaigns with ease.

Go to docs
API code snippet
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Test APIs

Test referrals instantly using curated Postman collections for every core API flow.

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Run SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

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Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

Visual of webhook builder in Voucherify
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Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build advocacy logic around
what actually matters to your brand.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

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Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
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FAQs

Voucherify Referral Program Software

What is referral program software?
Referral program software helps brands run customer referrals and affiliate-style programs – create referral links/codes, automate rewards, and track performance. Happy customers share, you get qualified new users.
Is there a limit to how many referrals I can run?
No hard cap. Generate, track, and validate at scale, even millions if needed. Self-service plans support up to 100,000 unique referral codes per campaign; enterprise plans offer custom limits.
Can I combine referrals with other campaigns?
Yes. Mix referrals with coupons, discounts, loyalty, or gift cards. For example, use coupons as referral rewards or give loyalty points for successful invites.
Does Voucherify offer referral templates or widgets?
We don’t ship fixed widgets. Instead, you get APIs, SDKs, and samples to build an on-brand referral UI that fits your stack.
Do you support double-sided referral rewards?
Yep. Reward both the advocate and the friend, e.g., advocate gets store credit or points; friend gets a coupon on first purchase. Rules and amounts are fully configurable.
How are referral rewards delivered and tracked?
Issue coupons, gift cards, points, or store credit automatically once conditions are met. Everything is recorded with statuses and metadata so you can audit and optimize.

How does Voucherify prevent referral fraud?
Use unique links/codes, device/email checks, per-customer limits, velocity and budget caps, and custom rules to flag self-referrals and duplicates. Integrate with analytics/fraud tools for real-time monitoring

Your referral program deserves better than a widget