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Customer data operating system for loyalty and promotions

How does BlueConic work?

BlueConic is the operating system that puts data into action for marketing and growth doers. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

How to make the most of Voucherify and BlueConic?

BlueConic is great for understanding your customers through data, while Voucherify is perfect for creating personalized promotions. When you sync the two, you can target your customers with the right offers at just the right time.

For example, BlueConic lets you build detailed customer profiles and track their journey, so you can use Voucherify to send out dynamic, real-time offers based on what they’re doing. You can use BlueConic’s data to make sure promotions go out on the right channel, whether it’s email, your mobile app, or even in-store, creating a seamless omnichannel experience. Finally, both tools give you solid analytics. You can see which segments respond to certain offers, test different promo types, and adjust your strategy as you go.

Why use Voucherify and BlueConic for coupons and promotions?


Integrating Voucherify with BlueConic lets you create highly personalized coupon campaigns using real-time customer data. BlueConic’s customer data platform (CDP) gives you unified customer profiles, while Voucherify manages the coupon creation, delivery, and tracking. This combination allows you to send targeted discounts based on individual behaviors and preferences.


  • Personalized coupon campaigns – Create unique, one-time-use or bulk discount codes in Voucherify, targeting customers based on BlueConic’s unified profiles.
  • Trigger-based coupon delivery – Use BlueConic’s real-time customer insights to trigger coupon distribution based on specific customer actions, such as cart abandonment or product browsing history.
  • Real-time tracking – Track customer behavior and coupon redemptions directly through BlueConic, while Voucherify manages all the backend data and coupon validation.
  • Omnichannel support – Deliver coupons via email, SMS, or in-app notifications, with all customer data synced through BlueConic to ensure consistency across platforms.

How to connect Voucherify and BlueConic for coupons and promotions?


For instructions on how to connect BlueConic to your Voucherify project, contact our team.


Make the most of Voucherify and BlueConic for coupons


Use BlueConic’s customer data to trigger real-time coupons based on behaviors like browsing history or purchase intent. This enables you to deliver highly targeted discounts that align with each customer’s journey, increasing the chances of conversion.

Why use Voucherify and BlueConic for loyalty programs?


The integration between Voucherify and BlueConic lets you build and manage loyalty programs that are directly tied to customer data. BlueConic collects and unifies customer actions across all digital channels, while Voucherify assigns and tracks points, rewards, and loyalty tiers based on this behavior.


  • Personalized loyalty rewards – Offer personalized rewards through BlueConic’s customer profiles, using Voucherify to manage point accrual and redemption. Customers can receive points for actions tracked in BlueConic, like making a purchase or interacting with a specific campaign.
  • Behavior-driven rewards – Use BlueConic’s real-time data to automate reward distribution in Voucherify. For instance, customers can unlock rewards based on their engagement levels or purchasing frequency.
  • Tiered loyalty programs – Create different reward tiers based on customer behavior tracked in BlueConic, automatically updating customer tiers in Voucherify based on real-time data.
  • Cross-platform loyalty experiences – BlueConic ensures that customer profiles are synced across all digital channels, while Voucherify manages rewards, ensuring a consistent loyalty experience across touchpoints.

With BlueConic and Voucherify, you can build loyalty programs that feel personal and relevant to each customer, ensuring better engagement and retention.


Learn more: How Michelin runs the Better Motion loyalty program with Voucherify


BlueConic and Voucherify integration for Michelin

How to connect Voucherify and BlueConic for loyalty?


For instructions on how to connect BlueConic to your Voucherify project, contact our team.


Make the most of Voucherify and BlueConic for loyalty


Integrate BlueConic’s customer insights to automate loyalty rewards, triggering points and rewards based on real-time customer interactions. This creates a more dynamic and personalized loyalty experience that responds to individual customer behavior.


Learn more: Introducing Open Source Loyalty Accelerator for Omnichannel Retail


Loyalty accelerator for Voucherify and BlueConic

Why use Voucherify and BlueConic for referrals?


Referral programs are a great way to grow your customer base, and with Voucherify and BlueConic, you can run referral campaigns that are more personalized and data-driven. BlueConic collects and unifies customer actions, while Voucherify manages referral codes and rewards.


  • Customizable referral rewards – Offer flexible rewards for both referrers and referees, personalizing the offers based on customer profiles in BlueConic. Referral links and rewards can be tailored to specific customer segments or behaviors.
  • Accurate referral tracking – BlueConic tracks when customers share referral links, and Voucherify handles the reward distribution based on successful referrals.
  • Fraud prevention – Voucherify’s referral rules help ensure the referral process is fair, while BlueConic’s customer data can assist in identifying any suspicious referral activities.
  • Automated referral rewards – Automatically issue referral rewards through Voucherify when BlueConic detects that a referral action has been completed, such as a referred customer making a purchase.

How to connect Voucherify and BlueConic for referrals?


For instructions on how to connect BlueConic to your Voucherify project, contact our team.


Make the most of Voucherify and BlueConic for referrals


Use BlueConic’s customer profiles to target specific groups with personalized referral offers, making your program more engaging and effective. Voucherify automates the rewards, ensuring customers receive their referral incentives promptly.

Are you wasting time and money on digital promotions?

It’s time for a change.